June 28, 2026 by Mohr Marketing
Outsourcing your marketing no longer outsources your risk. Under California's SB 37, effective January 1, 2026, a single non-compliant advertisement...
June 24, 2026 by Mohr Marketing
Evidence-First Intake: Why EMS-Linked Accidents Are a Different Class of Opportunity Most personal injury firms chase the same traffic, keywords, and referral sources. The firms that separate themselves do it by seeing the right accidents earlierβand seeing them with better documentation. That is what an EMS-linked, police-report-backed intake program is designed to deliver. It treats…
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April 10, 2026 by Mohr Marketing
Why Smart PI Firms Partner for Rideshare Assault: Sourcing, Forensics, and Litigation Support No plaintiff firm can be worldβclass at everything. In the Uber and Lyft sexual assault arena, the firms that perform best are not necessarily the ones trying to do it all themselvesβthey are the ones that build the right partnerships. These cases…
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April 9, 2026 by Mohr Marketing
Audit-Proof Your Docket: DPPA & Bar Association Compliance The biggest fear for any attorney is a Bar disciplinary action for solicitation concerns. We solve this through a strict Dual-Entity Structure and a rigorous compliance framework. Why Our Infrastructure is Legally Sound: DPPA Validation: All data is accessed under a strict Driverβs Privacy Protection Act (18…
Continue reading The “Compliance Shield” (DPPA & Bar Ethics)
April 8, 2026 by Mohr Marketing
From Intake to Trial: Building an Efficient Rideshare Assault Litigation Machine Uber and Lyft sexual assault claims are some of the most complex files a plaintiff firm can handle. They combine sensitive subject matter, technical evidence, and corporate defendants with vast resources. Without a tight system, even strong cases can drain attorney time and stall…
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April 8, 2026 by Mohr Marketing
From crash report to signed case: turning police report MVA data into compliant, qualified leads When crash volume spikes, your intake team does not need βmoreβ leads from random web forms. They need vetted motor vehicle accident matters sourced from police report data, with clear provenance, consent, and qualification baked in. A well-designed police report…
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April 7, 2026 by Mohr Marketing
The “Pattern Interrupt” (The Official Source) Most personal injury firms are drowning in unverified digital noise and “click-and-form” bots. If your intake team is wasting half their day on “fact-finding” for leads without an accident record, you aren’t growingβyou’re overhead-heavy. Weβve moved upstream to the “Source of Truth”βthe official police reportβbefore they ever start searching…
Continue reading Stop Chasing “Phantom” Leads: The New MVA Gold Standard
April 6, 2026 by Mohr Marketing
From Police Report to Signed Client: The New Gold Standard in MVA Intake From the moment a crash report is filed, the clock starts ticking on who will sign that motor vehicle accident client. In this video, we walk you through how an evidence-first intake strategyβbuilt on direct police report data and AI-driven behavior trackingβhelps…
Continue reading How Our AI + Police Reports Deliver High-Intent Cases to Your Firm
April 6, 2026 by Mohr Marketing
Challenging Uber and Lyft Safety Narratives: A Litigation Playbook for PI Firms Uber and Lyft have invested heavily in their public safety narratives. Glossy reports, carefully chosen statistics, and PRβfriendly talking points all serve a single goal: control the story. For plaintiff mass tort and PI firms representing survivors of rideshare sexual assault, those narratives…
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March 29, 2026 by Mohr Marketing
Compliance & The DPPA: Navigating the Ethics of Legal Marketing In an era of increasing data privacy regulations, many personal injury firms are hesitant to explore new data-driven marketing strategies. At Mohr Marketing, LLC, we have built our Police Report Program around a foundation of strict complianceβspecifically regarding the Driver’s Privacy Protection Act (DPPA) and…
Continue reading Ethical Case Acquisition: Navigating DPPA & Bar Rules