August 21, 2026 by Mohr Marketing
Compliance Is No Longer Optional In personal injury marketing, compliance is no longer a secondary consideration that gets reviewed after a campaign is launched. It is now central to how sophisticated firms evaluate every acquisition channel. Law firms face pressure not only from state bars, but also from privacy laws, carrier expectations, class-action exposure, internal…
Continue reading How EMS-Linked Accident Programs Align With DPPA, TCPA, and Bar Advertising Rules
August 18, 2026 by Mohr Marketing
Industry reports indicate that law firms miss approximately 60% of incoming phone calls. In a high-stakes mass tort or personal injury practice, a...
August 15, 2026 by Mohr Marketing
Your firm isn't losing cases to better lawyers. You're losing them to faster, more disciplined intake systems. You likely recognize the frustration...
August 9, 2026 by Mohr Marketing
Violating California SB 37 (Chapter 645) is no longer a minor marketing oversight; it is a $100,000 liability per violation. Since personal injury...
August 2, 2026 by Mohr Marketing
In 2025, plaintiffs' attorneys in New York alone spent nearly $179 million on local legal service ads, an 84% increase since 2023. This aggressive...
August 1, 2026 by Mohr Marketing
A single non-compliant digital advertisement can dismantle years of brand equity and trigger a state bar audit that halts your firmβs momentum. In...
July 31, 2026 by Mohr Marketing
In 2026, marketing compliance isn't a bureaucratic hurdle; it's the only way to protect your firm's license while scaling case volume. Aggressive...
June 28, 2026 by Mohr Marketing
Outsourcing your marketing no longer outsources your risk. Under California's SB 37, effective January 1, 2026, a single non-compliant advertisement...
June 24, 2026 by Mohr Marketing
Evidence-First Intake: Why EMS-Linked Accidents Are a Different Class of Opportunity Most personal injury firms chase the same traffic, keywords, and referral sources. The firms that separate themselves do it by seeing the right accidents earlierβand seeing them with better documentation. That is what an EMS-linked, police-report-backed intake program is designed to deliver. It treats…
Continue reading EMS-Linked Accidents: Evidence-First Serious Injury Intake
April 10, 2026 by Mohr Marketing
Why Smart PI Firms Partner for Rideshare Assault: Sourcing, Forensics, and Litigation Support No plaintiff firm can be worldβclass at everything. In the Uber and Lyft sexual assault arena, the firms that perform best are not necessarily the ones trying to do it all themselvesβthey are the ones that build the right partnerships. These cases…
Continue reading Rideshare Assault: Sourcing, Forensics, and Litigation Support