MOHR MARKETING, LLC PRIVACY POLICY

Mohr Marketing, LLC, a Nexus Legal Group Company

1. About This Policy

Mohr Marketing, LLC (“Mohr Marketing,” “we,” “us,” or “our”) provides marketing, advertising, lead generation, intake support, consulting, content, website, and related services, primarily to law firms and healthcare organizations. This Privacy Policy explains what personal information we collect, why we collect it, who we share it with, how long we keep it, and the choices and rights you have.

This policy applies to www.mohrmktg.com, any landing pages, campaign pages, forms, or microsites we operate, and to personal information we process in the course of providing our services. It is incorporated by reference into our Terms of Service.

This policy does not apply to the privacy practices of any law firm, healthcare provider, or other business that receives your information, or to any third-party website we link to. Those organizations maintain their own privacy policies and make their own decisions about your information.

If you are a client of Mohr Marketing under a written engagement, this policy applies to you together with our Terms of Service. Where this policy and Section 7.1 of the Terms of Service conflict as to a client’s rights or obligations, Section 7.1 of the Terms of Service controls. This paragraph does not limit the rights of any consumer or website visitor under this policy.

2. Two Different Roles We Play

Understanding which role applies to you determines how your information is handled.

When you are a business contacting us. If you are a law firm, attorney, vendor, referral source, or other business inquiring about or using our services, we act as the controller of your information. We decide how it is used, and this policy governs directly.

When you are a consumer responding to a campaign. If you submitted your information through an advertisement, landing page, form, or intake process we operate on behalf of a client, we generally act as a service provider or processor for that client. The client — typically a law firm — is the controller of your information and determines how it is used after it is transferred to them. We handle your information according to our agreement with that client and according to this policy. If you want to know which specific business received your information, contact us using the details in Section 20 and we will tell you.

3. Information We Collect

Information you provide directly.

• Identifiers: name, postal address, email address, telephone and mobile number, and similar contact details
• Business information: company or firm name, role, practice areas, website, and professional details
• Inquiry content: the substance of your message, request, or form submission, including scheduling requests and any information you volunteer
• Commercial information: services requested, proposals, contracts, budgets, and transaction history
• Billing and payment information, which is processed by our payment processors and not stored in full by us

Consumer information collected through campaigns we operate. Where a client engages us for lead generation or intake support, we may collect from consumers:

• Identifiers and contact details, including mobile telephone numbers
• Information the consumer voluntarily provides in response to campaign questions, which may include the general nature of an incident, injury, accident, product, or condition, the approximate date and location of an event, and whether the consumer has existing legal representation
• Consent artifacts: the exact opt-in language displayed, timestamp, IP address, page URL, and a record of the affirmative action taken
• Communication records: call detail records, call recordings where lawfully made and disclosed, text message logs, email engagement data, and disposition or outcome notes

Some of the information consumers provide may be considered sensitive personal information under certain state laws, including information that relates to health, a physical condition, or an injury. We collect this information only where the consumer volunteers it in response to a clearly disclosed campaign, we use it only to route the inquiry to the appropriate client and to document the interaction, and we do not use it to infer characteristics about the consumer.

Information collected automatically. When you visit our website or a campaign page, we and our service providers may automatically collect IP address, approximate location derived from IP address, device and browser type, operating system, referring URL, pages viewed, links clicked, session duration, form interaction data, and similar technical and usage information, through cookies, pixels, tags, session recording, and server logs. See Section 8.

Information from other sources. We may receive information from our clients, advertising and social media platforms, lead marketplaces and publishers, call tracking and telephony providers, customer relationship management systems, data verification and validation vendors, publicly available sources, and business contact databases.

Information we do not want. Please do not send us confidential, privileged, or sensitive information through an unsecured web form or email. Submitting a form or message to us does not create an attorney-client relationship with any law firm and does not create any professional relationship with us.

4. How We Use Information

We use personal information to:

• Respond to inquiries, requests, and scheduling
• Provide, operate, and improve our services and our clients’ campaigns
• Route and transfer consumer inquiries to the appropriate client
• Verify, validate, and de-duplicate lead and contact data
• Communicate about accounts, projects, deliverables, invoices, and support
• Send marketing communications to business contacts, subject to applicable law and your choices
• Send transactional, follow-up, or marketing text messages where the required consent has been obtained
• Create and retain records of consent, disclosure, and communication for legal and compliance purposes
• Measure and attribute advertising performance, and analyze and report on campaign results
• Detect, prevent, and investigate fraud, abuse, spam, duplicate submissions, and security incidents
• Maintain suppression and do-not-contact lists
• Comply with legal, tax, regulatory, and contractual obligations, and respond to legal process
• Establish, exercise, and defend legal claims

5. How We Share Information

We disclose personal information in the following circumstances. We do not sell personal information for money.

To our clients. Consumer information collected through a campaign is transferred to the client for whom the campaign was operated — typically a law firm or healthcare organization — so that the client can respond to the inquiry. This is the primary purpose of collection and is disclosed to consumers at the point of submission. Once transferred, the client controls that information under its own privacy policy.

To service providers and vendors. We share information with vendors who perform functions on our behalf under contractual confidentiality and use restrictions, including hosting and website providers, customer relationship management platforms, telephony, call tracking and call recording providers, text message and email delivery providers, form and landing page tools, analytics providers, data verification vendors, payment processors, and professional advisors.

To advertising platforms. We share limited information, including hashed identifiers and conversion events, with advertising and social media platforms to measure performance and to build or exclude audiences. Depending on your state, this may be considered “sharing” for cross-context behavioral advertising or a “sale.” See Section 6.

For legal and safety reasons. We disclose information where required by law, subpoena, court order, or other legal process; to regulators, bar authorities, carriers, or platforms in connection with an inquiry or investigation; to enforce our agreements; to protect the rights, property, or safety of any person; and to establish or defend legal claims.

In a business transaction. If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction, subject to this policy or a successor policy.

With your direction or consent. We share information as you otherwise direct or authorize.

6. Sale of Personal Information, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

However, under some state privacy laws, “sale” and “sharing” are defined broadly and can include the transfer of personal information for other valuable consideration, or the disclosure of information to advertising platforms for cross-context behavioral advertising. Because we transfer consumer lead information to clients as part of a paid arrangement, and because we use advertising and analytics technologies, some of our activities may be treated as a “sale,” “sharing,” or “targeted advertising” under those laws.

You may opt out of the sale or sharing of your personal information and of targeted advertising at any time. To do so, contact us using the details in Section 20, or use the opt-out link in the website footer where available. We also recognize the Global Privacy Control signal and similar opt-out preference signals transmitted by your browser or device on the pages where those signals are technically supported.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

7. Mobile Numbers and Text Messaging

We do not sell, rent, or share mobile telephone numbers or text messaging consent with third parties for their own marketing purposes. Mobile numbers are used only to contact you about the inquiry you submitted, the services you requested, or the program you consented to join, and are disclosed only to the client for whom your inquiry was submitted and to the service providers that help us deliver messages on our behalf.

Where you consent to receive text messages, the consent applies only to the program and sender disclosed to you at the time you opted in. Consent to receive messages is not a condition of purchase or of receiving any service.

Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP to any message, and you may reply HELP for assistance. We honor opt-out requests promptly and maintain a suppression record so that you are not contacted again. See Section 9(e) regarding retention of suppression records.

If we record telephone calls, we disclose that at the beginning of the call and obtain any consent required by applicable law.

8. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, tags, software development kits, session identifiers, local storage, and server logs to operate the website, remember preferences, measure traffic and campaign performance, attribute conversions, and deliver and measure advertising.

We use the following general categories:

• Strictly necessary: required for the site to function, including security and load balancing
• Functional: remember your preferences and inputs, including WordPress login and comment cookies
• Analytics: help us understand how the site and campaign pages are used
• Advertising and conversion: allow us and advertising platforms to measure ad performance and to build or exclude audiences

Some of these technologies are operated by third parties who may collect information about your activity across different websites over time. WordPress comment and login cookie lifespans are described below: comment convenience cookies last one year, login cookies last two days, extended login cookies last two weeks, screen option cookies last one year, and post-edit cookies expire after one day.

You can control cookies through your browser settings, and you can opt out of advertising cookies where a mechanism is offered by the relevant platform or through our opt-out link where available. Blocking some cookies may affect how the site functions.

9. How Long We Keep Information

We keep personal information only for as long as we have a legitimate business, contractual, or legal reason to do so. How long that is depends on the type of information.

(a) Website inquiries and contact forms. If you contact us and do not become a client, we retain your submission and related correspondence for up to twenty-four (24) months after our last interaction with you, then delete or aggregate it, unless we are required to keep it longer or it forms part of a do-not-contact record.

(b) Client and business records. Contracts, proposals, statements of work, insertion orders, invoices, payment records, approvals, and related correspondence are retained for the duration of the engagement and for seven (7) years after the final invoice or the end of the engagement, whichever is later, reflecting our tax, accounting, audit, and contract recordkeeping obligations, unless a longer period is required by applicable law or by a governing written agreement.

(c) Campaign, lead, and consent records. Lead records, form submissions, timestamps, source and referrer data, consent and opt-in records, call detail records, call recordings, message logs, and outcome data are generally retained for at least five (5) years from creation, except where a shorter or longer period is required by our agreement with the client for whom the campaign was operated, by applicable law, or by a legal hold. This period exists so that documentation of consent and campaign activity remains available across the four-year federal statute of limitations periods applicable to claims under the Telephone Consumer Protection Act and the Drivers Privacy Protection Act, plus a reasonable buffer.

(d) Do-not-contact and opt-out records. If you opt out, unsubscribe, revoke consent, or ask not to be contacted, we retain a minimal record of that request indefinitely, specifically so that we can honor it and prevent you from being contacted again. We cannot delete this record on request, because deleting it would defeat its purpose. The record is limited to what is necessary to identify and suppress your contact information.

(e) Motor vehicle record data and other restricted data. Where we process data derived from state motor vehicle records or other data subject to statutory use and destruction restrictions, we retain it only for the period and purpose identified as permitted by the party that provided it, and delete or return it at the conclusion of that permitted use. See Section 10.

(f) Website comments and registered users. Comments and their metadata are retained for as long as the comment remains published, so that follow-up comments can be recognized and approved automatically. Account profile information is retained for as long as the account remains active. You may view, edit, or delete your profile information at any time and may request removal of a comment.

(g) Technical and analytics data. Server logs, cookie data, and analytics records are retained according to the default retention settings of the platforms and vendors we use.

(h) Aggregated and de-identified data. We may retain and use aggregated, anonymized, or de-identified information indefinitely, including for benchmarking, reporting, and service improvement. Such information does not identify you and is not reasonably capable of being linked back to you.

(i) Third-party systems. Information stored in third-party systems is retained and deleted according to those providers’ own policies and technical limits, which we do not control.

(j) Backups. When we delete information from active systems, copies may remain in encrypted backups, disaster recovery media, archival storage, or system logs until overwritten in the ordinary course of our backup rotation. We do not access or use residual backup copies for any active purpose.

(k) Legal holds. If we receive or reasonably anticipate a subpoena, litigation demand, regulatory inquiry, bar complaint, carrier or platform investigation, audit, preservation notice, or other legal process involving your information, we will preserve the affected records until the matter is fully resolved. A legal hold overrides the retention periods and deletion rights in this policy.

10. Motor Vehicle Record Data

The Drivers Privacy Protection Act and similar state laws restrict the disclosure, use, resale, and redisclosure of personal information obtained from state motor vehicle records. Where we process any data derived from motor vehicle records at a client’s direction, we do so only within the permitted use the client has identified in writing, we do not redisclose it except as that permitted use allows, and we apply the retention limits in Section 9(e). Clients remain responsible for identifying the lawful source, permitted use, downstream restrictions, and required destruction timeline for any such data before providing it to us.

11. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights. Twenty states now have comprehensive consumer privacy laws in effect, including California, Colorado, Connecticut, Virginia, Texas, Oregon, Montana, Delaware, New Hampshire, New Jersey, Nebraska, Minnesota, Maryland, Iowa, Indiana, Kentucky, Rhode Island, Tennessee, Utah, and Florida.

As a matter of policy, we will honor the requests below from any individual who submits one, regardless of the state you live in and regardless of whether a law requires it. We think that is the right approach, and it is simpler than maintaining different processes for different states.

• Know and access. Request confirmation of whether we process your personal information, and a copy of the specific pieces we hold, along with the categories collected, the sources, the purposes, and the categories of parties we disclosed it to.
• Request correction of inaccurate personal information.
• Request deletion of personal information we hold about you, subject to the exceptions in Section 12.
• Receive a copy in a portable and, where technically feasible, readily usable format.
• Opt out of sale, sharing, and targeted advertising. See Section 6.
• Opt out of profiling in furtherance of decisions that produce legal or similarly significant effects.
• Limit the use of sensitive personal information to what is necessary to provide the services.
• Withdraw consent you previously gave, including consent to receive calls or text messages.
• Non-discrimination. We will not deny services, charge different prices, or provide a different level of quality because you exercised a privacy right.
• If we deny your request, you may appeal that decision. See Section 12.

Authorized agents. You may use an authorized agent to submit a request. We may ask the agent for proof of authorization and may ask you to verify your identity directly.

California “Shine the Light.” California residents may request information about disclosures of personal information to third parties for their direct marketing purposes. Use the contact details in Section 20.

12. How to Exercise Your Rights

Submit a request using any of the methods in Section 20. Please tell us which right you are exercising and give us enough information to locate your records — typically the name, email address, and phone number you used, and the approximate date and campaign or page if your request concerns a consumer inquiry.

Verification. We will take reasonable steps to verify your identity before acting, which may include matching information you provide against our records or asking for additional confirmation. We use information submitted for verification only for that purpose.

Timing. We will respond within forty-five (45) days, and will tell you if we need an extension permitted by applicable law. We will act on opt-out requests, including opt-outs of sale, sharing, and targeted advertising, within fifteen (15) business days.

When we may decline. We may decline or limit a request where the information is subject to a legal hold; is required for tax, accounting, audit, or regulatory compliance; is necessary to establish, exercise, or defend legal claims; is needed to maintain a do-not-contact or suppression record; is required to enforce an outstanding payment obligation; exists only in backup or archival media as described in Section 9(j); or where an exception under applicable law applies. If we decline in whole or in part, we will tell you why.

If your request concerns a consumer inquiry. If you submitted information through a campaign, the client who received it holds a separate copy under its own control. Deleting our records does not delete theirs. We will identify the business that received your information so you can contact them directly, and where we act as that client’s service provider we will forward your request to them.

Appeals. If we deny a request, you may appeal by replying to our response or by contacting us at the address in Section 20 with the word “Appeal” in your message. We will review and respond within forty-five (45) days with our decision and the reasons for it. If we deny the appeal, we will provide information about how to contact your state attorney general to file a complaint.

13. Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information, including access controls, encryption in transit, restricted administrative access, vendor confidentiality and security commitments, and staff confidentiality obligations. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please do not transmit confidential or sensitive information to us through an unsecured channel.

14. Children’s Privacy

Our website and services are directed to businesses and to adults. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of individuals under 16. If you believe a child has provided us information, contact us and we will delete it.

15. Third-Party Websites, Platforms, and Embedded Content

Our site may link to or embed content from other websites, including videos, images, scheduling tools, chat tools, and articles. Embedded content behaves as if you visited the other website directly and those sites may collect information about you, set cookies, and track your interaction with the embedded content. We are not responsible for the privacy practices of any third party. Review their policies before providing information.

16. Do Not Track

Some browsers transmit “Do Not Track” signals. There is no common industry standard for responding to them, and we do not currently respond to Do Not Track signals. We do recognize Global Privacy Control and similar opt-out preference signals as described in Section 6.

17. Where Your Information Is Processed

We operate in the United States and process and store information in the United States. If you access our website or submit information from outside the United States, you understand that your information will be transferred to and processed in the United States, where privacy laws may differ from those in your location.

18. Job Applicants

If you apply for a position with us, we collect the information in your application and any information you provide during the hiring process, and we use it to evaluate your candidacy, communicate with you, and comply with employment and recordkeeping obligations. We retain applicant records for [INSERT PERIOD — commonly one to three years] after a hiring decision.

19. Changes to This Policy

We may update this policy from time to time. When we do, we will revise the “Last Updated” date at the top. If we make material changes, we will provide additional notice, such as a notice on the website or a direct communication where appropriate and where we have your contact information. Continued use of the website after changes are posted constitutes acceptance of the revised policy.

20. Contact Us

Questions, requests, and appeals concerning this policy or your personal information may be directed to:

Mohr Marketing, LLC
1636 N Cedar Crest Blvd #345
Allentown, PA 18104
Phone: 610-510-7577
Email: pr*****@******tg.com
Web form: https://www.mohrmktg.com/contact-us/

This policy addresses privacy practices only. Nothing in this policy constitutes legal advice, and no attorney-client relationship is created by contacting us or submitting information through our website.

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