From Police Report to Signed Case:
The New Standard in MVA Acquisition

Stop chasing unverified internet leads.

Get direct access to high-value MVA cases backed by official law enforcement data.

Protected by Scammer Scrub™ technology.

Innovative Legal Marketing & Case Intake Solutions

The Intersection of Law Enforcement Data
and Predictive AI

In a high-stakes legal environment, the difference between a successful settlement and a missed opportunity is the quality of the data.

At Mohr Marketing, we have moved beyond traditional, unverified lead generation. We provide a comprehensive, technology-driven ecosystem that identifies, verifies, and processes high-intent claimants for your firm.

Our Competitive Edge: The “Source of Truth” Strategy

While most agencies rely on broad digital bidding, our strategy begins at the scene of the incident.

• Verified Law Enforcement Data: We utilize a strategic partnership with a law enforcement-owned agency to source Motor Vehicle Accident (MVA) data directly from official police reports.
• DPPA & Regulatory Compliance: Our data ingestion process is engineered to maintain strict adherence to the Driver’s Privacy Protection Act (DPPA) and state privacy mandates.
• Real-Time Incident Mapping: By accessing official records, we confirm the date, time, and location of an accident before any outreach begins, eliminating “phantom” claims.

Proprietary Technology Stack

We leverage a sophisticated suite of tools to ensure your firm receives high-fidelity inquiries, not just raw contact info.

AI WebTracker®: Predictive Intent

Our state-of-the-art marketing technology goes far beyond traditional web analytics.

• Identity Resolution: We track active website users seeking legal information, identifying them at the exact moment they search for help.
• Behavioral Targeting: We monitor for high-intent triggers, such as searches for collision repairs or insurance claims, and place your firm’s ads directly in front of those specific individuals.

Scammer Scrub™: Fraud Prevention

• Automated Filtering: Every inquiry is processed through Scammer Scrub™ to identify and remove fraudulent, duplicate, or non-compliant entries in real-time.
• Data Integrity: This ensures your intake team only spends time on verified, human prospects with legitimate claims.

A Holistic, Omni-Channel Media Approach

We ensure your firm stays top-of-mind throughout the claimant’s recovery journey using a multi-platform strategy.

• High-impact ads across TV, Radio, and OTT platforms like Hulu, Netflix, and Amazon Prime
• Geofencing: We create digital perimeters around hospitals, emergency care centers, and courthouses to deliver personalized messages like “Free Consultations”
• Digital Precision: Targeted outreach across Google, Facebook, Instagram, and specialized news and sports networks

Operational Excellence & Bar Compliance

Our model is built for transparency and adherence to attorney advertising rules.

Our process is designed to eliminate the waste associated with conventional digital marketing while maintaining the highest ethical standards.

• Verified Foundation: We utilize a strategic partnership with a law enforcement-owned agency to source Motor Vehicle Accident (MVA) data directly from official police reports.
• AI Synchronization: This verified incident data is fed into the AI WebTracker® ecosystem to identify specific individuals as they begin their digital search for legal help or repairs.
• Precision Retargeting: Once a match is identified between a police report and active web behavior, our system triggers dynamic re-engagement, placing your firm’s personalized ads directly in front of the high-intent prospect.
• Seamless Integration: High-intent prospects are transferred directly to our intake department for processing.
• Compliance-First Fee Structure: In compliance with Bar requirements, the Client is not buying leads or signed cases. All fees are for marketing services, media spend, and administrative intake labor..
• Bilingual Intake Support: Our centers in North Carolina and New York are staffed by specialists who provide professional, bilingual call handling.

The “Source of Truth” Advantage

By using police reports as a “source of truth,” we confirm an accident is a matter of official record before any outreach begins. This eliminates “phantom” claims and ensures your firm receives high-fidelity cases with documented incident details, leading to significantly higher settlement potential

Strategic Case Acquisition: The Verified Data Advantage

Our model provides a turnkey solution that bridges the gap between raw law enforcement data and a retained client. Unlike traditional lead providers who sell unverified contact information, we deliver a complete marketing and intake ecosystem centered on official incident reports.

OVERVIEW:

We use official data to identify the right people, but the engagement itself is driven by their active search for help.

1. The Source: We start with a ‘Source of Truth’ by sourcing Motor Vehicle Accident (MVA) data directly from official police reports via our law enforcement-owned agency partnership.
2. The Inbound Trigger: Our AI WebTracker® then monitors for when those specific individuals demonstrate inbound intent—such as searching for legal information or collision repairs online.
3. The Engagement: Once that intent is detected, we deploy personalized ads to bring them into our funnel.
4. The Result: By the time they reach your firm, they are high-intent inquiries who have been verified against an official incident report and processed by our intake team.

The Value Proposition:
Why Verified Signed Cases Outperform

Get started before your competitors do …there is a limit to how many clients we can onboard.

CONTACT US FOR A QUOTE.

REQUEST A QUOTE FORM

Frequently Asked Questions

Overview: What Makes This Different?

How is this data different from standard MVA leads?
Most MVA leads are “digital-only,” meaning they come from someone clicking an ad and filling out a form. Our cases are evidence-first, sourced directly from official police reports via our law enforcement-owned agency partnership, so the accident is documented and details verified before intake begins.

Why is a police report better than a high-intent web lead?
A web lead is self-reported and may contain errors or fraud, while a police report is a verified incident of record. This gives your firm a reliable “Source of Truth” on date, location, and parties before any outreach.

How does the police report strategy provide a better ROI than traditional digital leads?
Traditional leads are often unverified and produce high “phantom” claim rates. By sourcing directly from official reports, we confirm accident validity first, which cuts wasted spend and improves docket quality.

How is this data actually “Law Enforcement Sourced”?
We partner with a law enforcement-owned agency that has direct access to official police accident reports. Unlike aggregators that scrape news sites or buy from third parties, our data is ingested directly from the reporting software used by officers.

Compliance, Privacy, and Billing

Is this DPPA compliant? I’m worried about 18 U.S.C. § 2721.
Compliance is a top priority, and every record passes through our Compliance Shield to ensure it meets DPPA “permissible use” standards. Because the data is sourced through a law enforcement-owned entity, it is audit-ready and follows strict regulatory protocols.

How do you ensure this data usage is DPPA compliant?
We source data only through authorized law enforcement channels, and AI WebTracker® performs identity resolution only when a prospect shows active digital intent, keeping use within permissible legal intake evaluation.

Are these cases compliant with State Bar association mandates?
Yes. All acquisition activities run through our Joint Advertising Compliance Program, which is designed to follow state laws and Bar rules on attorney advertising and client acquisition.

If we aren’t “buying leads,” how is the service structured for our billing?
You are not purchasing leads or signed cases. All fees go toward marketing services, media spend, and administrative intake labor, including omni-channel media management (TV/digital) and bilingual intake centers, while your firm remains the independent evaluator of every case.

Technology, Fraud Protection, and Case Quality

How do you distinguish between a “lead” and a “signed case”?
Most vendors sell just a name and phone number (a lead); we deliver a signed retainer. Before a case reaches you, it passes through Scammer Scrub™ to remove fraudulent actors and AI WebTracker® to verify intent, and we only count a case as “delivered” once the claimant signs the initial engagement documents.

What is Scammer Scrub™, and how does it protect my firm?
Scammer Scrub™ is a proprietary fraud-detection suite that identifies bot-generated inquiries, professional “claim-fillers,” duplicate submissions, repeat filers, and runners in real time. This keeps “phantom” leads away from your intake team and protects your firm’s reputation and loss ratio.

What exactly is AI WebTracker®, and how does it verify “intent”?
Our AI monitors real-time digital behavior—search patterns, social signals, and site visits—and overlays that with the police report. When an individual from a report actively searches for legal resolution, the system flags them as high intent.

What is the role of AI WebTracker® in this process?
AI WebTracker® performs identity resolution by matching offline report data with real-time online behavior, such as searching for “accident help” or “car repairs.” Once intent is detected, we place your firm’s ads in front of that person, increasing contact rates significantly.

Intake, Targeting, and Scaling

Can you filter specifically for commercial or catastrophic cases?
Yes. With raw police report data available within 24–72 hours, we can filter by vehicle type (Class 8 trucks, commercial carriers) and incident severity (ambulance transport, fatalities, multi-vehicle collisions) so you can focus budget on high-value litigation.

Can you filter for high-value cases, like commercial vehicles?
Absolutely. Because our data comes from official reports, we can identify commercial truck and specialized vehicle accidents so your firm can prioritize the highest-value claims.

Is the territory truly exclusive?
Yes. We operate on a “one firm, one territory” model and do not sell the same data to multiple firms in the same city, so when you lock in a territory you own that Command Center pipeline.

How fast can we scale this?
After verifying territory availability and completing onboarding, the pipeline is typically active within 10–14 business days, usually starting with a pilot volume to align with your intake team’s capacity.

Does your intake support handle Spanish-speaking claimants?
Yes. We run bilingual intake centers in North Carolina and New York, staffed with specialists trained in legal intake so language barriers do not cause you to lose high-intent prospects.

Do you medically verify the claims?
No. Mohr Marketing focuses on legal and data acquisition; we provide cases backed by police reports and our tech stack, but we do not perform medical verification.

Regions, Geofencing, and Availability

What regions are currently available?
We are a nationwide provider, with recent strong volume and performance in Texas and California, and we are scaling infrastructure for additional territories. You can request a current case volume map for your specific region.

Can we geofence specific high-value locations?
Yes. We can build digital perimeters around hospitals, emergency care centers, and courthouses to show your customized messages (such as “Free Consultations”) to individuals in those locations.