Joint Advertising Compliance & FAQ

How the Program Works and Why the Structure Matters

This page explains the thinking behind the Mohr Marketing Joint Advertising model. If you are evaluating legal marketing partners, the most important question is not just how many leads a vendor can generate. The real question is whether the model is transparent, defensible, and structured to support your firm’s compliance obligations.

Frequently Asked Questions

What is Joint Advertising?

Joint Advertising is a campaign structure in which Mohr Marketing and your law firm work together on a dedicated advertising campaign for your firm. Instead of buying generic leads from an unknown source, your firm participates in a more transparent system built around approved media, approved creative, and a defined intake process.

Is this a lawyer referral service?

No. Mohr Marketing is a marketing and media-buying partner, and Legal Support Cases, Inc. provides administrative intake support. The program is structured around advertising services, media buying, marketing technology, and intake labor rather than legal referral fees.

How is this different from buying leads?

Traditional lead buying usually means paying for contact data after it is generated, often without enough transparency into the source, the consent path, or whether the lead was shared. In the Joint Advertising model, the campaign is built for your firm, the structure is more transparent, and the focus is on paying for the marketing and administrative work being performed.

Are the inquiries exclusive?

The campaign is designed to be exclusive to your firm. The budget is not used for a shared lead pool, and the inquiry is not structured to be resold to multiple attorneys.

Why is this structure safer?

The main benefit is transparency. Your firm can understand what is being advertised, how consent is being captured, how the inquiry is routed, and how the intake process is being handled. That gives you a stronger operational and compliance position than a traditional black-box lead source.

How is consent documented?

Compliance-focused campaigns can incorporate third-party consent documentation tools such as TrustedForm and Jornaya to create a stronger record of the consumer’s request to be contacted. These tools help support chain-of-custody and consent verification practices.

Do you cold call prospects?

No. The program is built around inbound inquiries and follow-up tied to consumer requests, not cold-calling practices.

What does Legal Support Cases, Inc. do?

Legal Support Cases, Inc. provides intake and administrative support services. Depending on the campaign, this can include inquiry response, qualification support, claimant follow-up, and collection of buyer-provided forms such as retainer agreements, HIPAA authorizations, and HITECH authorizations.

What does the fee structure look like?

The structure is built around services, not legal outcomes. Depending on the campaign, the budget may include media spend, marketing setup, technology, and administrative intake support. The purpose is to pay for the work being performed to acquire and process inquiries, not to create an outcome-based bounty model.

Can this work for mass tort or mesothelioma?

Yes. The structure can be adapted to practice areas such as mass tort, mesothelioma, asbestos exposure, motor vehicle accidents, and other targeted legal campaigns where compliance, intake process, and lead quality matter.

How are leads screened?

The program can include identity review, fraud screening, consent review, and intake qualification measures intended to improve file quality and reduce avoidable problems before the lead reaches your team.

Can my firm review the campaign?

Yes. One of the key advantages of the Joint Advertising model is that it gives the law firm greater visibility into the campaign structure, creative approach, and intake workflow than a typical lead-vendor relationship.

A Clearer Way to Think About the Fee Structure

The simplest way to understand the program is this: your firm is paying for marketing inputs and administrative support, not for legal outcomes.

That means the focus is on the actual work required to create and process inquiries, such as media buying, campaign setup, targeting, technology, routing, intake handling, and supporting documentation. This is one of the reasons the model is easier to explain and defend than traditional lead-selling arrangements.

Compliance Safeguards

• Transparent advertising structure and creative visibility
• Third-party proof-of-consent tools such as TrustedForm and Jornaya
• No cold-calling model; contact is tied to inbound requests
• Service-provider framing rather than referral-service framing
• Better visibility into how inquiries are generated and handled

Intake and Administrative Support

Legal Support Cases, Inc. serves as the intake and administrative support arm for the program. Depending on the campaign, deliverables can include completed intake forms, executed documents, compliance documentation, call recordings, and other file-support materials.

Have Questions About Fit or Structure?

If your firm wants a more transparent and defensible way to acquire cases, the next step is a conversation about campaign type, geography, intake criteria, and budget structure.

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