June 28, 2026 by Mohr Marketing
Outsourcing your marketing no longer outsources your risk. Under California's SB 37, effective January 1, 2026, a single non-compliant advertisement...
June 12, 2026 by Mohr Marketing
Generating high volume personal injury leads is a liability if your intake ecosystem cannot convert inquiries into signed retainers within sixty...
June 11, 2026 by Mohr Marketing
Research indicates that 74% of law firms report wasted spending on low-ROI marketing activities, a statistic that's increasingly critical as US legal...
June 11, 2026 by Mohr Marketing
A 7% lead-to-case conversion rate isn't just a bottleneck; it's a calculated failure of traditional marketing. In 2026, the average cost per lead...
June 10, 2026 by Mohr Marketing
Your firm is likely paying for vanity metrics while your competitors are securing signed retainers. In 2026, a click isn't an asset; it's a...
May 7, 2026 by Mohr Marketing
How Non-Recourse Funding Makes Mold Cases More Accessible for Law Firms Why Mold and Habitability Cases Are So Expensive Upfront Mold and habitability cases are not inherently unattractive to law firms. The challenge is that they require significant investment early in the life of the case. Before the defense is even willing to take the…
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April 7, 2026 by Mohr Marketing
The “Pattern Interrupt” (The Official Source) Most personal injury firms are drowning in unverified digital noise and “click-and-form” bots. If your intake team is wasting half their day on “fact-finding” for leads without an accident record, you aren’t growingβyou’re overhead-heavy. Weβve moved upstream to the “Source of Truth”βthe official police reportβbefore they ever start searching…
Continue reading Stop Chasing “Phantom” Leads: The New MVA Gold Standard
February 6, 2026 by Mohr Marketing
REGULATORY ALERT: FCC TCPA Consent Update Status: Rule Vacated (Voluntary Best Practice) Effective Date: Original date of Jan 27, 2025, is no longer legally binding. Legal Update: Rule Vacated On January 24, 2025, the U.S. Court of Appeals for the Eleventh Circuit vacated the FCC’s “1-to-1 Consent Rule.” This ruling means that the federal mandate…
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January 22, 2026 by Mohr Marketing
The end of the “Lead Broker” model in MDLs With MDL judges increasingly scrutinizing plaintiff inventories and defense counsel flagging “bot” submissions in high-profile torts, the integrity of legal lead generation is facing a crisis. I am writing to share how Mohr Marketing is addressing this head-on. We have moved away from the traditional “Lead…
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January 20, 2026 by Mohr Marketing
Protecting Your Firm from Barratry, Capping, and Ethical Violations in the AI Era Disclaimer: This checklist is for informational purposes only and does not constitute legal advice. Attorneys should always consult their specific State Bar rules regarding advertising and solicitation. Part 1: The “Source & Origin” Test How is the lead generated? This is the…
Continue reading The 2026 MVA Lead Generation Compliance Checklist