January 22, 2026 by Mohr Marketing
The end of the “Lead Broker” model in MDLs With MDL judges increasingly scrutinizing plaintiff inventories and defense counsel flagging “bot” submissions in high-profile torts, the integrity of legal lead generation is facing a crisis. I am writing to share how Mohr Marketing is addressing this head-on. We have moved away from the traditional “Lead…
Continue reading Solving the “Fake Lead” Crisis in Mass Torts with AI
January 21, 2026 by Mohr Marketing
Mohr Marketing Launches “Post-Settlement” Protocol for Bard Mesh; Opens New Acquisition Channels for Emerging Covidien Litigation Dual-strategy for 2026: Strict “Tier 1” filtration for mature Bard dockets and aggressive growth focus for Covidien (MDL 3029). Mohr Marketing, a specialized digital agency for the legal sector, today announced a strategic overhaul of its hernia mesh acquisition…
Continue reading The “Hernia Mesh” bucket is no longer a single asset class
January 14, 2026 by Mohr Marketing
Why “Cost Per Case” models are becoming a liability and how Joint Advertising protects your firm If you are a Personal Injury attorney, you likely rely on external marketing to keep your case pipeline full. For years, the easiest lever to pull has been the “Lead Vendor”βa third-party company that sends you contact information for…
Continue reading Is Your Lead Vendor Costing You Your Law License?
January 9, 2026 by Mohr Marketing
Fee Splitting 101: Is Your Marketing Vendor Making You an Accomplice? In the complex world of legal ethics, few terms carry as much weight as “fee splitting” or “capping.” Most attorneys understand they cannot share legal fees with non-lawyers. Yet, thousands of law firms inadvertently cross this line every day by purchasing leads from vendors…
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January 7, 2026 by Mohr Marketing
WARNING: Is your lead vendor compliant with SB 37? (Your license may be at risk) The “Wild West” of buying legal leads is over. State Legislatures and Bar Associations are currently cracking down on third-party lead generation. With mandates like California Business and Professions Code Β§ 6155 (SB 37), the act of “buying a signed…
Continue reading Is your lead vendor compliant? Your License May Be At Risk
January 5, 2026 by Mohr Marketing
The End of “Buying Leads”: Why Joint Advertising is the Only Safe Harbor for Law Firms For decades, the legal marketing industry operated on a simple, transactional premise: attorneys paid money, and vendors delivered “leads” or “signed cases.” That era is ending. And for law firms that fail to adapt, the consequences could be severe.…
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October 18, 2025 by Mohr Marketing
The Modern Playbook For Attracting New Clients Keeping a steady flow of new cases coming in the door is the lifeblood of any successful law firm. Today, that means mastering a blend of old-school networking and new-school digital strategy. We’re talking about everything from time-tested referral programs to powerful online tactics like SEO, paid ads,…
Continue reading How Do Attorneys Get Clients in Today’s Market
October 16, 2025 by Mohr Marketing
How To Market Your Law Firm Effectively Building a thriving law practice in a competitive market requires more than just legal expertise; it demands a strategic, multi-channel marketing approach. Yet, many firms struggle to move from abstract goals to a concrete, actionable strategy. The challenge lies in creating a plan that is not only comprehensive…
Continue reading Law Firm Marketing Plan Example to Grow Your Practice
September 25, 2025 by Mohr Marketing
The New Rules for Attracting Your Ideal Legal Clients Let’s be honestβthe way law firms get clients has completely changed. The days of relying on a firm handshake and a prominent Yellow Pages ad are long gone. Today, your potential clients begin their search for legal help online, which means you need a sharp, digital-first…
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September 22, 2025 by Mohr Marketing
Rethinking Lawyer Lead Generation for Modern Law Firms Let’s be blunt: lead generation is the engine that drives your firm’s growth. Itβs the entire process of finding people who need your specific legal help, grabbing their attention, and turning that initial interest into a signed retainer. This isn’t about throwing money at random ads and…
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