The end of the “Lead Broker” model in MDLs

With MDL judges increasingly scrutinizing plaintiff inventories and defense counsel flagging “bot” submissions in high-profile torts, the integrity of legal lead generation is facing a crisis.

I am writing to share how Mohr Marketing is addressing this head-on. We have moved away from the traditional “Lead Broker” model and are successfully using a proprietary AI Website Tracking Platform that allows firms to acquire verifiable, first-party data directly from the source.

This isn’t a theoretical future solution—we are actively using this technology to help firms build defensible dockets that withstand judicial scrutiny.

• Eliminate Fraud: Using Identity Resolution to filter out 99% of bot traffic.
• Ensure Compliance: Creating a digital “Chain of Custody” for every plaintiff (crucial for TCPA and Bar compliance).
• Kill the “Mystery Docket”: Replacing aggregated, resold leads with high-intent, direct acquisition.

Let’s discuss your specific needs and how our Compliance Program, AI Lead Generation Technology, digital marketing, signed cases, and verified leads can help you achieve your growth goals.

Contact Mohr Marketing today for a custom quote

www.mohrmktg.com 

Best Wishes,
Sue Mohr

Summary

Article Name

Solving the "Fake Lead" Crisis in Mass Torts with AI

Description

With MDL judges increasingly scrutinizing plaintiff inventories and defense counsel flagging "bot" submissions in high-profile torts, the integrity of legal lead generation is facing a crisis.

Author

Susan Mohr

Publisher Name

Mohr Marketing, LLC

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