Mohr Marketing’s Proactive Approach to Lead Gen Compliance

Mohr Marketing has announced the deployment of “Compliance Shield,” a compliance program designed for mass tort intake. This program is intended to address lead generation processes for expanding Multidistrict Litigation (MDL) dockets, including active litigations such as Rideshare, Roblox, J&J Talc, Hernia Mesh, and AFFF.

The implementation comes as the legal industry navigates challenges regarding lead generation transparency, including the use of cold calling and data mining. Firms also report increasing activity from “Serial Litigators,” defined as individuals entering cases to pursue litigation regarding Telephone Consumer Protection Act (TCPA) violations.

Mohr Marketing’s protocol incorporates standards similar to those required of financial institutions. The program utilizes a technology stack designed to verify potential plaintiffs prior to their transfer to law firm intake departments.

The compliance measures include the following verification steps:

• Identity Verification: The firm utilizes IDology’s “Know Your Lead” (KYL) protocol to verify consumer identity in real-time.
• Litigation Cross-Referencing: Inbound and outbound leads are processed through Scammer Scrub™, a cloud-based service that identifies serial TCPA plaintiffs and cross-references the National Do Not Call (DNC) list.
• Consent Documentation: To address regulations such as the TCPA, the firm utilizes TrustedForm and Jornaya to generate third-party documentation of consent. TrustedForm certificates are retained for up to five years.
• US-Based Intake Operations: The firm operates US-based call centers and processes outbound calls only in response to inbound requests, excluding cold calling from its operations.

“Our goal is to reduce lead fraud and fake leads as much as possible, aided by the latest technology,” stated Ed Mohr, President of Mohr Marketing. “The initial cost is higher than that of lead generators using overseas call centers, but the final cost of acquisition will be lower, and your firm will be protected from fraud claims.”.

Case packages delivered through this program include a photo of the claimant, State or Federal ID, tracked digital signatures, and audio recordings of calls. Mohr Marketing is currently onboarding firms for active MDL litigations, including Rideshare, Roblox, J&J Talc, Hernia Mesh, AFFF / Firefighting Foam, Hair Relaxer, Paraquat, Uber/Rideshare Sexual Abuse, Depo-Provera, and GLP-1.

Let’s discuss your specific needs and how our Compliance Program, AI Lead Generation Technology, digital marketing, signed cases, and verified leads can help you achieve your growth goals.

We are also generating Spanish-speaking leads.

For more information, check out our website:

www.mohrmktg.com 

Best Wishes,
Sue Mohr