The Mohr Marketing Compliance Shield
January 26, 2026 by Susan MohrAvoiding the “File and Extort” trap in personal injury cases
A Multi-Layered Vetting & Verification Protocol
For decades, we have delivered tens of thousands of retained cases by adhering to a simple principle: Compliance is not optional. We continuously refine our technology stack to ensure every lead is verified, authentic, and retention-ready.
✅ Phase 1: Ethical Acquisition & Consent
- Zero Cold Calling: We do not use cold calls or illegal solicitation methods. All outbound calls are only made in response to inbound requests from potential claimants.
- TCPA Compliant Advertising: All advertising is pre-approved and fully compliant with federal regulations.
- Highest Standard of Consent: We use TrustedForm and Jornaya to capture unbiased, third-party proof of consent.
- Note: TrustedForm certificates are held for up to 5 years to protect your firm in the event of litigation.
✅ Phase 2: Advanced Fraud Detection
- Scammer Scrub™ Technology: We scrub all inbound and outbound leads using trusted cloud-based defense software. This identifies serial TCPA plaintiffs, “lawsuit mill” litigators, and cross-references the National Do Not Call (DNC) list.
- AI-Driven Identity Verification: We utilize IDology, a real-time “Know Your Lead” (KYL) protocol similar to SEC requirements for financial institutions, to verify identity on demand.
- Proprietary Roblox ID Verification: An additional layer of security designed to filter out fraudulent claims before they even reach intake.
✅ Phase 3: Intake & Quality Control
- US-Based Call Centers: All potential claimants responding to marketing are processed through our US-based centers.
- Brand Protection: Our Compliance Specialists emphasize your law firm’s name and provide your office phone number to ensure the claimant recognizes who will be contacting them.
- Comprehensive Background Checks:
- Mass Tort: Criminal background verification.
- Personal Injury: Claims history background verification.
- Address Verification: Confirmed for every lead.
✅ Phase 4: The Delivery Package
- Visual ID Confirmation: Every package includes a photo of the claimant and the claimant’s State or Federal ID.
- Digital Trail: We provide tracked digital signatures for all required documents.
- Full Transparency: Audio recordings are provided for calls at every level of contact.
- Medical Review (PI/MV Only): Cases are submitted in real-time to InjuryMD to begin the medical review process.
How Our Platform Keeps You Compliant
- Verified Opt-In: We use AI to identify high-intent users who voluntarily engage with firm-branded content.
- No Fee-Splitting: Our services are billed as “Marketing & Intake Support,” not commissions.
Let’s discuss your specific needs and how our Compliance Program, AI Lead Generation Technology, digital marketing, signed cases, and verified leads can help you achieve your growth goals.
Contact Mohr Marketing today for a custom quote
Best Wishes,
Sue Mohr
Summary

Article Name
The Mohr Marketing Compliance Shield
DescriptionFor decades, we have delivered tens of thousands of retained cases by adhering to a simple principle: Compliance is not optional. We continuously refine our technology stack to ensure every lead is verified, authentic, and retention-ready.
Author
Susan Mohr
Publisher Name
Mohr Marketing, LLC
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