Tag: legal marketing

8 Smart Strategies for Marketing for Solo Attorneys
November 8, 2025 by Susan Mohr Smart Marketing Strategies For Solo Attorneys As a solo attorney, you’re not just a lawyer; you’re an entrepreneur. Juggling case management, client communication, and administrative tasks leaves little time for the one thing that ensures your firm’s survival: a consistent flow of new clients. A haphazard approach to marketing simply won’t work when you’re also… Continue reading 8 Smart Strategies for Marketing for Solo Attorneys
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How to Create Buyer Personas: A Practical Guide
November 7, 2025 by Susan Mohr Why Buyer Personas Are Your Most Valuable Marketing Asset Let’s be honest, the term “buyer persona” gets thrown around a lot. For many, it conjures up an image of a stock photo with a cheesy name like “Legal Larry” or “Healthcare Helen.” That’s the old way of thinking, and it’s a waste of time. In… Continue reading How to Create Buyer Personas: A Practical Guide
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Marketing for Law Firms A Guide to Winning Clients
November 5, 2025 by Susan Mohr Why Traditional Marketing No Longer Works for Law Firms Gone are the days when a law firm could thrive on referrals and a prominent Yellow Pages ad alone. Marketing for lawyers today is a focused, digital-first discipline. It’s all about building trust and attracting high-value clients in what’s become an incredibly crowded online world. To… Continue reading Marketing for Law Firms A Guide to Winning Clients
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How to Get Clients as a Lawyer & Grow Your Practice
November 2, 2025 by Susan Mohr Build Your Foundation for Consistent Client Growth Getting clients isn’t some dark art. It’s a process, one that you can repeat over and over again: Define your ideal client, build a powerful digital presence, and consistently deliver value. This isn’t about chasing down every potential case that comes your way. It’s about strategically attracting the… Continue reading How to Get Clients as a Lawyer & Grow Your Practice
Client Acquisition how to get clients as a lawyer law firm growth lawyer SEO legal marketing
How Do Lawyers Get Clients in Today’s Market
October 30, 2025 by Susan Mohr The Modern Playbook for Attracting Legal Clients In today’s cutthroat legal market, getting clients is a delicate dance between digital savvy and old-school relationship building. Real success hinges on a swift, integrated strategy that combines a powerful online presence with a lightning-fast response to every single inquiry. At Mohr Marketing, we don’t just generate leads;… Continue reading How Do Lawyers Get Clients in Today’s Market
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What Is Retargeting Advertising and How It Works
October 27, 2025 by Susan Mohr Your Second Chance to Make a Lasting Impression Retargeting is your secret weapon for reconnecting with potential clients who’ve already visited your website but didn’t take that next step. Think of it as a strategic second chance—a powerful digital marketing method that puts your ads right back in front of people who’ve shown they’re interested.… Continue reading What Is Retargeting Advertising and How It Works
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Law Firm Marketing Plan Example to Grow Your Practice
October 16, 2025 by Susan Mohr How To Market Your Law Firm Effectively Building a thriving law practice in a competitive market requires more than just legal expertise; it demands a strategic, multi-channel marketing approach. Yet, many firms struggle to move from abstract goals to a concrete, actionable strategy. The challenge lies in creating a plan that is not only comprehensive… Continue reading Law Firm Marketing Plan Example to Grow Your Practice
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Top Email Marketing Campaign Strategies
October 1, 2025 by Susan Mohr In the competitive legal and healthcare sectors, generic outreach is no longer enough. Standing out requires sophisticated, targeted communication that builds trust and demonstrates value from the very first interaction. Effective email marketing is not just about sending newsletters; it’s a powerful engine for client acquisition, patient engagement, and practice growth. However, many firms struggle… Continue reading Top Email Marketing Campaign Strategies
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How Do Lawyers Find Clients Proven Growth Strategies
September 26, 2025 by Susan Mohr Building Your Client Attraction Foundation Lawyers find new clients in various ways, from traditional referrals and networking to a smart, modern digital presence. And while word-of-mouth will always be gold in the legal field, the most successful firms today build a solid online foundation to catch the eye of clients actively looking for help. Before… Continue reading How Do Lawyers Find Clients Proven Growth Strategies
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Video Marketing For Law Firms: Boost Client Engagement Today
September 24, 2025 by Susan Mohr Why Your Firm Needs a Video Strategy, Yesterday Let’s be blunt: if you’re not using video, your firm is losing potential clients every single day. Video marketing for law firms has evolved beyond a forward-thinking tactic; it’s now a fundamental requirement for connecting with people in a way that plain text and static images simply… Continue reading Video Marketing For Law Firms: Boost Client Engagement Today
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