Tag: Leads for Attorneys

Why Post-Pay Joint Advertising is the Future for Law Firms
February 2, 2026 by Mohr Marketing The End of Shared Leads: Why Post-Pay Joint Advertising is the Future for Law Firms The era of buying cheap, shared leads is officially over. Between the FCC’s new “1-to-1 Consent” ruling and the aggressive crackdown by State Bars on “capping” and fee-splitting, the traditional lead generation model has become a minefield for law firms.… Continue reading Why Post-Pay Joint Advertising is the Future for Law Firms
Solving the “Fake Lead” Crisis in Mass Torts with AI
January 22, 2026 by Mohr Marketing The end of the “Lead Broker” model in MDLs With MDL judges increasingly scrutinizing plaintiff inventories and defense counsel flagging “bot” submissions in high-profile torts, the integrity of legal lead generation is facing a crisis. I am writing to share how Mohr Marketing is addressing this head-on. We have moved away from the traditional “Lead… Continue reading Solving the “Fake Lead” Crisis in Mass Torts with AI
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