Category: Lead Generation

The FCC “1-to-1 Consent” Rule
February 6, 2026 by Mohr Marketing REGULATORY ALERT: FCC TCPA Consent Update Status: Rule Vacated (Voluntary Best Practice) Effective Date: Original date of Jan 27, 2025, is no longer legally binding. Legal Update: Rule Vacated On January 24, 2025, the U.S. Court of Appeals for the Eleventh Circuit vacated the FCC’s “1-to-1 Consent Rule.” This ruling means that the federal mandate… Continue reading The FCC “1-to-1 Consent” Rule
Compliance Shield FCC "1-to-1 Consent" Rule
Solving the “Fake Lead” Crisis in Mass Torts with AI
January 22, 2026 by Mohr Marketing The end of the “Lead Broker” model in MDLs With MDL judges increasingly scrutinizing plaintiff inventories and defense counsel flagging “bot” submissions in high-profile torts, the integrity of legal lead generation is facing a crisis. I am writing to share how Mohr Marketing is addressing this head-on. We have moved away from the traditional “Lead… Continue reading Solving the “Fake Lead” Crisis in Mass Torts with AI
Leads for Attorneys legal marketing
The 2026 MVA Lead Generation Compliance Checklist
January 20, 2026 by Mohr Marketing Protecting Your Firm from Barratry, Capping, and Ethical Violations in the AI Era Disclaimer: This checklist is for informational purposes only and does not constitute legal advice. Attorneys should always consult their specific State Bar rules regarding advertising and solicitation. Part 1: The “Source & Origin” Test How is the lead generated? This is the… Continue reading The 2026 MVA Lead Generation Compliance Checklist
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New “Joint Advertising & Compliance Program”
January 16, 2026 by Mohr Marketing Mohr Marketing Disrupts Legal Lead Generation with New “Joint Advertising & Compliance Program,” Eliminating TCPA Risks for Law Firms [Allentown, PA] – [Friday 16, 2026] – As law firms across the country face increasing scrutiny from State Bar Associations and a rise in TCPA litigation regarding client acquisition, Mohr Marketing announces the launch of its… Continue reading New “Joint Advertising & Compliance Program”
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Is Your Lead Vendor Costing You Your Law License?
January 14, 2026 by Mohr Marketing Why “Cost Per Case” models are becoming a liability and how Joint Advertising protects your firm If you are a Personal Injury attorney, you likely rely on external marketing to keep your case pipeline full. For years, the easiest lever to pull has been the “Lead Vendor”—a third-party company that sends you contact information for… Continue reading Is Your Lead Vendor Costing You Your Law License?
AI and Lead Generation Compliance Shield Cost Per Case
8 Smart Strategies for Marketing for Solo Attorneys
November 8, 2025 by Mohr Marketing Smart Marketing Strategies For Solo Attorneys As a solo attorney, you’re not just a lawyer; you’re an entrepreneur. Juggling case management, client communication, and administrative tasks leaves little time for the one thing that ensures your firm’s survival: a consistent flow of new clients. A haphazard approach to marketing simply won’t work when you’re also… Continue reading 8 Smart Strategies for Marketing for Solo Attorneys
attorney lead generation Law Firm Marketing legal marketing marketing for solo attorneys solo practitioner tips
Pay-for-Performance SEO | Results-Driven & Risk-Free Strategies
October 22, 2025 by Mohr Marketing Demystifying Pay-For-Performance SEO Picture this: you hire a salesperson but only pay them when they actually close a deal. Not for the hours they put in, the calls they make, or the miles they drive. Just for the results. That’s the simple, powerful idea behind pay-for-performance SEO. It’s a model where you pay an agency… Continue reading Pay-for-Performance SEO | Results-Driven & Risk-Free Strategies
pay for performance seo
How Do Attorneys Get Clients in Today’s Market
October 18, 2025 by Mohr Marketing The Modern Playbook For Attracting New Clients Keeping a steady flow of new cases coming in the door is the lifeblood of any successful law firm. Today, that means mastering a blend of old-school networking and new-school digital strategy. We’re talking about everything from time-tested referral programs to powerful online tactics like SEO, paid ads,… Continue reading How Do Attorneys Get Clients in Today’s Market
attorney client acquisition how do attorneys get clients law firm growth lawyer marketing legal SEO
Law Firm Marketing Plan Example to Grow Your Practice
October 16, 2025 by Mohr Marketing How To Market Your Law Firm Effectively Building a thriving law practice in a competitive market requires more than just legal expertise; it demands a strategic, multi-channel marketing approach. Yet, many firms struggle to move from abstract goals to a concrete, actionable strategy. The challenge lies in creating a plan that is not only comprehensive… Continue reading Law Firm Marketing Plan Example to Grow Your Practice
attorney marketing plan Client Acquisition law firm growth law firm marketing plan example legal marketing
A Guide to a Legal Intake Call Center
October 14, 2025 by Mohr Marketing The Power of a Legal Intake Call Center When a potential client calls your firm, that first interaction sets the stage for everything that follows. A legal intake call center is your professional frontline, ensuring every call is answered by an expert who knows exactly what to do. This isn’t your average answering service; it’s… Continue reading A Guide to a Legal Intake Call Center
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