AI-Driven, Criteria-Specific, & Fully Compliant
January 15, 2026 by Susan MohrMass Tort Acquisition 2.0: AI-Driven, Criteria-Specific, & Fully Compliant
Stop Buying “Dirty” Inventory. Start Building Your Docket.
The Era of Bulk-Buying Recycled Mass Tort Cases is Over.
Scale your MDL practice with exclusive, high-intent claimants verified by Artificial Intelligence—not call center scripts.
THE PROBLEM
The “Broker Chain” is Breaking Your ROI
In Mass Torts, the standard model is broken. A lead is generated by a generic vendor, sold to an aggregator, resold to a “marketing group,” and finally sold to you.
By the time you get the case:
- The Data is Diluted: The “Chain of Custody” is lost, risking dismissal in court.
- TCPA Violations: You have no proof of consent, exposing you to federal fines.
- Dual Representation: The client has likely signed with two other firms.
Mohr Marketing replaces the “Broker Chain” with a “Direct-to-Source” AI Infrastructure.
THE SOLUTION
Precision Criteria Filtering with AI
Mass Torts aren’t about “finding an accident”; they are about finding a needle in a haystack (e.g., Used Product X + Developed Condition Y + within Timeframe Z).
Our AI Website Tracking Lead Generation Platform doesn’t just look for “keywords.” It builds a Predictive User Profile based on complex behavioral signals.
How We Filter for Your Specific MDL Criteria:
- Medical & Consumer Behavior: Our AI analyzes U.S. Internet Data Cooperative data to identify users who have purchased specific products (e.g., hair relaxers, rideshare services) and have searched for related medical treatments.
- Exclusion Logic: The system automatically filters out users who don’t meet strict criteria (e.g., incorrect state, incorrect diagnosis date), ensuring your intake team only speaks with qualified claimants.
- Identity Verification: We match web behavior to a verified real-world identity, eliminating the “bot leads” and fake submissions that plague mass torts.
COMPLIANCE
Protect Your Fee. Protect Your License.
The courts are cracking down on “inventory padding” and unverified plaintiffs.
- Full TCPA Compliance: We generate First-Party Data. The claimant opts in directly to your brand, giving you verifiable proof of consent.
- No Fee-Splitting: We operate on a marketing retainer or cost-per-acquisition model. We are not “partners” in your fee; we are your growth engine.
- Chain of Custody: You own the data from the moment of click to the moment of contract. No middlemen.
THE PROCESS
From “Click” to “Contract” in Minutes.
- Targeting: You select the Tort (e.g., Rideshare Assault, Roblox).
- AI Identification: Our technology scans for high-intent users actively searching for a legal remedy.
- Smart Vetting: We verify the lead against your specific matrix (Injury, Usage, Statute of Limitations).
- Our U.S.-based intake specialists verify data for accuracy and perform a conflict check to ensure they are not already represented. This human-in-the-loop step ensures every lead is thoroughly vetted.
- Retainer Execution: We send your firm’s specific retainer and HIPAA release via DocuSign. We manage the follow-up until the document is executed.
- Delivery: You receive a secure file containing the signed retainer, the medical summary, and the Compliance Audit Trail.“High-quality, ready-to-litigate signed cases are transferred to your intake department… resulting in the case volumes required by our attorney clients.”
Ready to Dominate the Docket?
Don’t let your competitors beat you to the best cases.
Schedule a Strategy Call
Disclaimer: Mohr Marketing is a technology provider, not a law firm. We do not offer legal advice. All marketing campaigns are designed to be compliant with standard attorney advertising rules, but attorneys should always review their specific State Bar regulations.
Let’s discuss your specific needs and how our Compliance Program, AI Lead Generation Technology, digital marketing, signed cases, and verified leads can help you achieve your growth goals.
Contact Mohr Marketing today for a custom quote.
Best Wishes,
Sue Mohr


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