“Post-Pay” Joint Advertising Model to Family and Criminal Law
January 31, 2026 by Susan MohrMohr Marketing Expands “Post-Pay” Joint Advertising Model to Family and Criminal Law Sectors
Mohr Marketing, LLC today announced the expansion of its Post-Pay Joint Advertising Program to serve Non-PI attorneys, specifically those in Criminal Defense, Family Law, Immigration, and Bankruptcy.
The program offers a compliant, exclusive alternative to the traditional “Legal Directory” model, which has come under scrutiny due to new FCC regulations and low client conversion rates.
Privacy and Speed: The New Currency
In Criminal and Family law, the ‘Shared Lead’ model is fundamentally flawed.. “A client dealing with an arrest or a divorce does not want their phone number sold to five different strangers. They want immediate, private help from a single expert. Our program ensures that when a client reaches out, they are connected exclusively to one law firm. This builds trust instantly and dramatically improves retainer rates.”
Financial Flexibility for Firms
Recognizing the diverse cash-flow needs of General Practice firms, Mohr Marketing has implemented its Post-Pay structure for these new verticals.
We are removing the barrier to entry. Attorneys can now access enterprise-level, exclusive media buying without the risk of massive upfront retainers. They pay for the results of the campaign after execution.
Regulatory Compliance
The program adheres to the new FCC “1-to-1 Consent” rules (effective Jan 2025), utilizing TrustedForm technology to provide independent proof of consent for every inquiry. This protects participating firms from TCPA liability and ensures ethical marketing standards.
Program Availability
The program is now accepting exclusive territory partners for:
- Criminal Defense: DUI, Traffic, Felony Defense.
- Family Law: Divorce, Custody, Support.
- Bankruptcy & Immigration.
About Mohr Marketing, LLC
Mohr Marketing is a leading legal advertising agency based in Allentown, PA. Specializing in Joint Advertising and Compliance, the agency provides law firms with high-intent client acquisition strategies supported by proprietary fraud-detection technology.
Stop chasing ghosts. Let us build your docket.
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Let’s discuss your specific needs and how our Compliance Program, AI Lead Generation Technology, digital marketing, and post-pay leads can help you achieve your growth goals.
Best Wishes,
Sue Mohr


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