Leads for Criminal Defense & Family Law: The Post-Pay Model

If a potential client is looking for a Personal Injury lawyer, they might shop around. But if a client is looking for a Criminal Defense lawyer, they are usually in a state of panic. If they are looking for a Divorce lawyer, they are looking for discretion and trust.

In both cases, the “Shared Lead” model—where a vendor sells the inquiry to five different lawyers—is a disaster.

The “Speed to Lead” Problem

In Criminal Defense, the first lawyer to pick up the phone usually gets the case. If you buy shared leads, you are entering a sprint against four other firms. By the time you dial, the client is likely already on the phone with your competitor. You paid for a lead you never had a chance to close.

The Trust Problem

In Family Law, clients are sensitive. Imagine clicking a button for help with a divorce, and immediately receiving five back-to-back sales calls from strangers. It feels predatory. It kills trust before you even say hello.

The Solution: Exclusive Joint Advertising

At Mohr Marketing, we believe you should own the relationship from the first click. Our Post-Pay Joint Advertising Program builds a campaign specifically for your firm.

• Criminal Defense: When someone searches “DUI Help,” they see your ad. They call you.
• Family Law: When someone searches “Custody Attorney,” they fill out a form that goes only to your inbox.

The Post-Pay Advantage

We also know that smaller firms and solo practitioners need to manage cash flow carefully. That’s why we offer a Post-Pay model. You don’t need to front thousands of dollars in risky leads. You pay for the marketing execution after you receive a qualified lead.

Stop Competing for Your Own Leads.

Secure your territory. Build your brand. And do it with a partner that guarantees exclusivity.

Stop chasing ghosts. Let us build your docket.

Click Here Get a Custom Quote

Let’s discuss your specific needs and how our Compliance Program, AI Lead Generation Technology, digital marketing, and signed cases can help you achieve your growth goals.

www.mohrmktg.com 

Best Wishes,
Sue Mohr

Summary

Article Name

Leads for Criminal Defense & Family Law: The Post-Pay Model

Description

A client is looking for a Criminal Defense lawyer, they are usually in a state of panic. If they are looking for a Divorce lawyer, they are looking for discretion and trust. In both cases, the "Shared Lead" model—where a vendor sells the inquiry to five different lawyers—is a disaster.

Author

Susan Mohr

Publisher Name

Mohr Marketing, LLC

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