June 28, 2026 by Mohr Marketing
Outsourcing your marketing no longer outsources your risk. Under California's SB 37, effective January 1, 2026, a single non-compliant advertisement...
June 28, 2026 by Mohr Marketing
Your firm's growth strategy just became a significant liability. On January 1, 2026, California fundamentally redefined legal advertising, placing...
June 26, 2026 by Mohr Marketing
Beyond Truck Cases: Using EMS Data to Grow Your Entire Serious-Injury Docket There is a lot of attention on trucking casesβand for good reason. Catastrophic commercial collisions can transform a firmβs revenue profile. But an EMS-linked accident program is capable of much more than just feeding truck files. Used correctly, EMS data becomes a backbone…
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June 25, 2026 by Mohr Marketing
Thirty five percent of calls to law firms go unanswered during business hours. This data from the 2025 Law Leaders study represents a catastrophic...
June 24, 2026 by Mohr Marketing
Your firm is likely hemorrhaging capital on a volume-first strategy that prioritizes junk leads over actual signed retainers. The debate regarding...
June 24, 2026 by Mohr Marketing
From Accident Event to Intake: How EMS-Linked Serious Injury Programs Actually Work Most serious-injury firms do not lose out on cases because of courtroom performance. They lose them long before litigationβduring the first few days after a crash, when they have no structured way to see the right events or reach the right households. An…
Continue reading EMS Reports From Accident Event to Serious-Injury Opportunity
June 24, 2026 by Mohr Marketing
Evidence-First Intake: Why EMS-Linked Accidents Are a Different Class of Opportunity Most personal injury firms chase the same traffic, keywords, and referral sources. The firms that separate themselves do it by seeing the right accidents earlierβand seeing them with better documentation. That is what an EMS-linked, police-report-backed intake program is designed to deliver. It treats…
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June 23, 2026 by Mohr Marketing
Recent data shows that 84% of law firms are unable to attribute more than 75% of their signed cases to specific marketing channels. You're likely...
June 23, 2026 by Mohr Marketing
Mohr Marketing Expands Emergency Medical Services Traffic Accident Program (EMS-TAR) With Police-Report-Backed Data, Compliance Support, and Nonprofit First Responder Support and Victim Services Partnerships Initiative New Emergency Medical Services Traffic Accident Report (EMS TAR) enhancements combine faster case visibility, police-report context, and safety education support. Mohr Marketing today announced an enhanced version of its Emergency…
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June 23, 2026 by Mohr Marketing
The 22% surge in legal cost-per-click during early 2026 has turned standard lead buying into a high-risk gamble for firms without a filter. If your...