Post-Pay Patient Generation: A New Standard for Medical Marketing
January 31, 2026 by Susan MohrThe “No-Show” Epidemic: Why Shared Leads are Killing Your Front Desk
Every Chiropractor knows the frustration: You get a “new patient lead.” Your front desk calls immediately. No answer. They call again an hour later. Voicemail. Finally, on the third day, the patient picks up and says, “Oh, I already saw Dr. Smith yesterday.”
You didn’t lose that patient because you were too slow. You lost them because you bought a shared lead.
The Problem with “Pain Leads”
Most lead vendors sell the same “back pain” inquiry to 3 to 5 different clinics in the same zip code. It’s a race to the bottom. The patient gets bombarded with calls, gets annoyed, and picks the first one who gets through. The other four clinics? They just wasted money and staff time.
The Solution: Exclusive Joint Advertising
At Mohr Marketing, we believe “exclusive” should actually mean exclusive.
Our Post-Pay Patient Program builds a campaign specifically for your clinic. When a patient sees an ad for “Auto Injury Relief,” they are seeing your brand. When they click submit, that data goes only to you.
The Post-Pay Advantage
We also know that cash flow matters. You shouldn’t have to prepay thousands of dollars for leads that might not convert. Our program works on a Post-Pay model. You pay for the advertising execution after the campaign runs and you accept the lead. This aligns our goals: we want to fill your tables with qualified patients, and you want to pay for performance, not promises.
Stop Sharing Your Patients.
It’s time to secure your own pipeline. With Mohr Marketing, you own the lead, you own the relationship, and you protect your practice with full FCC compliance.
Click Here Get a Custom Quote
Let’s discuss your specific needs and how our Compliance Program, AI Lead Generation Technology, digital marketing, and post-pay leads can help you achieve your growth goals.
Best Wishes,
Sue Mohr


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