The “Signed Case” is Dead: Why Smart Firms Are Switching to AI-Powered Marketing Support

Legal Marketing / Ethics & Compliance

For years, the “Holy Grail” of personal injury marketing was the “Signed Case”—a neat little package where a vendor did everything, including signing the retainer, and handed it to the attorney.

But in 2026, that model is under siege. With stricter enforcement of California’s SB 37, ABA Formal Opinion 506, and new Florida Bar mandates, buying a “signed case” from a third-party non-lawyer is increasingly seen as the Unauthorized Practice of Law (UPL) or illegal Fee Splitting.

So, how do you scale your MVA practice without risking your license?

Enter AI-Driven “First-Party” Acquisition.

At Mohr Marketing, we have pivoted away from the “broker” model to a “marketing partner” model. Our AI Website Tracking Lead Generation Platform doesn’t just sell you a lead; it builds a compliance-friendly infrastructure for your firm.

How AI Solves the Compliance Puzzle:

• Transparency: Instead of “blind” ads, we generate leads that are exclusively yours. Our AI identifies high-intent claimants who are actively seeking your specific help.
• No “Capping” or “Running”: We don’t use runners. We use predictive analytics to identify users based on digital behavior—like visiting competitor sites or searching for accident help—giving you a digital “first mover” advantage.
• Ethical Intake: We don’t sign the retainer for you. Our intake team vets the lead, verifies the data (accident info, injuries, contact details), and then transfers the claimant to you for the final sign-off. This keeps the attorney-client relationship intact and compliant.

The Bottom Line:

You can still get high-volume, high-quality MVA cases. You just have to change how you get them. By using our AI to target “active website users”, you get the best prospects for new claimants without the regulatory baggage of buying “paper.”

Let’s discuss your specific needs and how our Compliance Program, AI Lead Generation Technology, digital marketing, signed cases, and verified leads can help you achieve your growth goals.

Contact Mohr Marketing today for a custom quote

www.mohrmktg.com 

Best Wishes,
Sue Mohr

Summary

Article Name

The "Signed Case" is Dead: Why Smart Firms Are Switching to AI-Powered Marketing Support

Description

At Mohr Marketing, we have pivoted away from the "broker" model to a "marketing partner" model. Our AI Website Tracking Lead Generation Platform doesn't just sell you a lead; it builds a compliance-friendly infrastructure for your firm.

Author

Susan Mohr

Publisher Name

Mohr Marketing, LLC

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