Post-Pay Lead Generation

Marketing That Pays for Itself

Stop renting potential. Start investing in performance.

The fully compliant, post-payment acquisition model for forward-thinking attorneys and healthcare providers.

THE PROBLEM

The Broken Agency Model

For decades, professional practices have been forced to shoulder 100% of the marketing risk. You pay hefty retainers on the first of the month, regardless of what happens on the 30th. You pay for “impressions,” “clicks,” and “efforts”—but you can’t deposit efforts into your operating account.

It creates a conflict of interest: The agency gets paid whether you grow or not.

The Performance Shift

We flipped the model. We believe that a marketing partner should only be compensated when they deliver tangible value. By moving to a post-payment structure, we align our financial incentives with your operational success. We don’t win unless you are busy.

OUR METHODOLOGY

The Solution: The Mohr “Joint Advertising” Subscription Model

To provide a “Safe Harbor” from regulations targeting referral services, Mohr Marketing operates a Post-Pay Joint Advertising Program.

We structure your campaign to ensure you are paying for marketing services, not “bounties” for clients.

  • Media Spend Transparency: You pay for the direct cost of media inventory and strategy. You are the “Advertiser of Record.”
  • Post-Pay Invoicing: You only fund the Cost Per Qualified Transfer after the campaign structure is live, and you receive approved qualified leads.

The most significant change is how we structure the partnership to protect your cash flow. We don’t ask for massive, risky pre-payments for media that haven’t run yet. Instead, we break it down into transparency.

  • One-Time Infrastructure Deployment: A single setup fee activates your Compliance Shield. We build your dedicated chain-of-custody tracking, intake scripts, and regulation-ready funnels to ensure every landing page is fully compliant from day one.
  • Flat-Rate Management: A flat monthly subscription covers all agency management and secures a guaranteed lead allocation.
  • Direct-Cost Media (Post-Pay): As a subscriber, you access leads at our raw acquisition cost. This is a purely post-pay arrangement: you fund the Cost Per Qualified Transfer only after you have received, reviewed, and approved the leads.

You receive an invoice only after a pre-defined performance benchmark is met—whether that is a booked consultation, a qualified intake, or a signed retainer. You verify the data, then pay the agreed-upon, fixed marketing cost for that asset.

COMPLIANCE DEEP DIVE

Built for the Scrutiny of Bar Associations
and Medical Boards

We serve highly regulated industries. “Move fast and break things” is not a viable strategy when licenses are on the line. We have engineered our billing and data practices to withstand the scrutiny of State Bars and Federal Healthcare Regulations.

For Legal Professionals: Adhering to Rule 5.4

Our model respects the Professional Independence of a Lawyer.

  • No Fee Splitting: We never take a percentage of your legal fees or settlements.
  • Fair Market Value (FMV): Our invoices represent the FMV of marketing and administrative work.
  • Separation of Duties: We are strictly a vendor of marketing services, ensuring no unauthorized practice of law or interference with your professional judgment.

For Healthcare Providers: Stark Law & AKS

Navigating patient acquisition requires precision.

  • Anti-Kickback Statute Awareness: We do not accept compensation in exchange for referrals of business reimbursable by federal programs. Our fees are fixed marketing costs, not volume-based commissions on procedures.
  • No Patient Steering: We provide advertising services; we do not influence clinical decision-making or patient pathways.

Universal Data Compliance

  • HIPAA Secure: For our medical partners, data is handled via HIPAA-compliant encrypted channels.
  • TCPA Verified: In an era of rampant litigation regarding robocalls and texts, we provide a “Proof of Consent” packet for every inquiry generated, protecting your practice from TCPA liability.

WHO THIS IS FOR

This Model is Exclusive

We are selective about the partners we onboard. This model works best for:

  • Law Firms: MVA, Personal Injury, Family Law, Employment Law, and Immigration firms capable of handling high-volume intake.
  • Medical Practices: MedSpas, Elective Surgery Centers, Dental Implant Specialists, and Private Clinics looking to scale patient load without expanding administrative overhead.

See If You Qualify

FAQ

Frequently Asked Questions

Q: Is this a commission-based referral service?

A: No. We are a marketing agency. We charge a flat, predetermined fee for marketing services, billed after the services are rendered (post-payment). This avoids “fee-splitting” issues common in legal and medical ethics.  There is a small upfront Compliance Onboarding fee and a monthly subscription fee.

Q: How do you determine the cost per acquisition?

A: We analyze your market, your practice area, and historical data to agree on a Fair Market Value (FMV) price per qualified inquiry before we launch. This price is fixed in our contract.

Q: What if a lead turns out to be unqualified?

A: Our contract includes a “Replacement Policy.” If an inquiry does not meet the agreed-upon objective criteria (e.g., wrong jurisdiction, wrong insurance type), you do not pay for it, or it is replaced.

Q: Do I own the data?

A: Yes. Once the post-payment is settled, the client/patient data belongs exclusively to your practice.

Stop paying for promises.
Start paying for performance.

Your practice deserves a partner that puts skin in the game. Let’s discuss your growth targets and see if your firm qualifies for our Post-Payment Program.

NOTE: This program is NOT available for Mass Tort/MDL campaigns.

CONTACT US FOR A QUOTE.

CALL 866-695-9058

OR USE OUR REQUEST A QUOTE FORM

(Please Read Our Legal Disclaimer)

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