High-Intent Patient Acquisition

Executive Summary

The regulatory landscape for healthcare marketing is shifting. New FCC mandates regarding “1-to-1 Consent” have effectively outlawed the practice of buying “shared” medical leads. Additionally, healthcare providers must navigate strict anti-kickback concerns.

Mohr Marketing’s Post-Pay Joint Advertising solution protects your license.

The New Standard in Patient Generation

Traditional healthcare marketing is broken. You buy “back pain leads” from a vendor, only to find out that the same patient has been sold to three other practices in your town. Your front desk wastes hours chasing people who are already being treated elsewhere.

We do it differently.

The Mohr Marketing Exclusive Patient Program is a direct co-venture between our agency and your clinic. We don’t just “sell” you a name; we jointly operate the advertising campaign that generates the patient. This structure provides a level of transparency, compliance, and exclusivity that standard lead vendors cannot match.

Part I: The FCC “1-to-1 Consent” Rule

(Effective January 27, 2025)

The “Aggregator Loophole” is Closed

Previously, lead vendors could get a patient to click “I agree” on a generic back pain site and sell that data to thousands of partners. This is now illegal.

Under new FCC rules, a patient must consent to receive calls from one specific provider (your clinic) at a time.

The Risk to Your Practice

If you buy leads from vendors who sell to multiple clinics:

• Invalid Consent: You do not have the legal right to call or text that patient.
• TCPA Lawsuits: Your clinic can be sued for up to $1,500 per call made to a patient without valid 1-to-1 consent.

Part II: Avoiding Kickback Concerns

The Solution: The Mohr “Joint Advertising” Model

To ensure your marketing is viewed as a legitimate business expense and not a “referral fee,” Mohr Marketing operates a Post-Pay Joint Advertising Program.

How The Partnership Works

This is a 1-to-1 Joint Advertising agreement. We act as your dedicated marketing arm.

• Post-Pay Flexibility: We believe in our results. Unlike agencies that demand massive upfront retainers, our program operates on a Post-Pay basis. You pay for the media execution and inquiry generation after the campaign runs.
• True Exclusivity (No Reselling): Because this is a direct partnership, every patient inquiry belongs to the Joint Venture and is routed immediately to your office.

We structure your campaign to ensure you are paying for marketing services, not paying a “bounty” per patient.

• Media Spend Transparency: You pay for the direct cost of media inventory (clicks, impressions, placement).
• Two-Bucket Billing: We separate the costs into Advertising Services (Mohr Marketing, LLC) and Administrative Support (Legal Support Cases, Inc.). This ensures your invoices reflect fair market value for services rendered.

Why This Is Compliant:

The “Compliance-First” Architecture

We bridge the gap between aggressive marketing and healthcare ethics.

• TCPA Safety: We implement TrustedForm and Jornaya on all campaigns. You receive a digital “birth certificate” for every lead, proving the patient gave 1-to-1 consent to be contacted by your clinic.
• HIPAA Aligned: Our data handling processes are built to respect patient privacy and security standards.
• Transparency: You see exactly where your ads are running.

High-Intent Patient Acquisition

• We don’t chase tire-kickers; we chase active pain patients.
• Service-Based: You are paying for the effort to acquire patients (media + labor), not paying a commission for the patients themselves.

Part III: Technology & Verification

Targeted Media & Technology

• AI Pain Targeting: We identify individuals actively searching for relief—sciatica, auto accident injuries, migraines—and place your exclusive ad in front of them.
• Geo-Fencing: We target specific zip codes around your clinic to ensure every lead is within a drivable distance.

Independent Proof of Consent

We provide independent, third-party verification for every single patient inquiry:

• TrustedForm & Jornaya: We capture a video replay of the user’s interaction on the website.
• Certificate of Authenticity: This proves the patient saw your clinic’s name and agreed to be contacted by you.

Program Benefits

Get started before the clinic down the street does.

Conclusion: Secure Your Patient Flow

Don’t risk your practice on non-compliant vendors. Partner with a Joint Advertising infrastructure that protects you from regulatory risk while delivering high-quality, exclusive new patients.

Get started before your competitors do …there is a limit to how many clients we can onboard.

CONTACT US FOR A QUOTE.

CALL 866-695-9058

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