From Police Report to Signed Case:
The New Standard in MVA Acquisition

Stop chasing unverified internet leads.

Get direct access to high-value MVA cases backed by official law enforcement data.

Protected by Scammer Scrub™ technology.

Innovative Legal Marketing & Case Intake Solutions

The Intersection of Law Enforcement Data
and Predictive AI

In a high-stakes legal environment, the difference between a successful settlement and a missed opportunity is the quality of the data.
At Mohr Marketing, we have moved beyond traditional, unverified lead generation. We provide a comprehensive, technology-driven ecosystem that identifies, verifies, and processes high-intent claimants for your firm.

Our Competitive Edge: The “Source of Truth” Strategy

While most agencies rely on broad digital bidding, our strategy begins at the scene of the incident.

• Verified Law Enforcement Data: We utilize a strategic partnership with a law enforcement-owned agency to source Motor Vehicle Accident (MVA) data directly from official police reports.
• DPPA & Regulatory Compliance: Our data ingestion process is engineered to maintain strict adherence to the Driver’s Privacy Protection Act (DPPA) and state privacy mandates.
• Real-Time Incident Mapping: By accessing official records, we confirm the date, time, and location of an accident before any outreach begins, eliminating “phantom” claims.

Proprietary Technology Stack

We leverage a sophisticated suite of tools to ensure your firm receives high-fidelity inquiries, not just raw contact info.

AI WebTracker®: Predictive Intent

Our state-of-the-art marketing technology goes far beyond traditional web analytics.

• Identity Resolution: We track active website users seeking legal information, identifying them at the exact moment they search for help.
• Behavioral Targeting: We monitor for high-intent triggers, such as searches for collision repairs or insurance claims, and place your firm’s ads directly in front of those specific individuals.

Scammer Scrub™: Fraud Prevention

• Automated Filtering: Every inquiry is processed through Scammer Scrub™ to identify and remove fraudulent, duplicate, or non-compliant entries in real-time.
• Data Integrity: This ensures your intake team only spends time on verified, human prospects with legitimate claims.

A Holistic, Omni-Channel Media Approach

We ensure your firm stays top-of-mind throughout the claimant’s recovery journey using a multi-platform strategy.

• High-impact ads across TV, Radio, and OTT platforms like Hulu, Netflix, and Amazon Prime
• Geofencing: We create digital perimeters around hospitals, emergency care centers, and courthouses to deliver personalized messages like “Free Consultations”
• Digital Precision: Targeted outreach across Google, Facebook, Instagram, and specialized news and sports networks

Operational Excellence & Bar Compliance

Our model is built for transparency and adherence to attorney advertising rules.

Our process is designed to eliminate the waste associated with conventional digital marketing while maintaining the highest ethical standards.

• Verified Foundation: We utilize a strategic partnership with a law enforcement-owned agency to source Motor Vehicle Accident (MVA) data directly from official police reports.
• AI Synchronization: This verified incident data is fed into the AI WebTracker® ecosystem to identify specific individuals as they begin their digital search for legal help or repairs.
• Precision Retargeting: Once a match is identified between a police report and active web behavior, our system triggers dynamic re-engagement, placing your firm’s personalized ads directly in front of the high-intent prospect.
• Seamless Integration: High-intent prospects are transferred directly to our intake department for processing.
• Compliance-First Fee Structure: In compliance with Bar requirements, the Client is not buying leads or signed cases. All fees are for marketing services, media spend, and administrative intake labor..
• Bilingual Intake Support: Our centers in North Carolina and New York are staffed by specialists who provide professional, bilingual call handling.

The “Source of Truth” Advantage

By using police reports as a “source of truth,” we confirm an accident is a matter of official record before any outreach begins. This eliminates “phantom” claims and ensures your firm receives high-fidelity cases with documented incident details, leading to significantly higher settlement potential

Strategic Case Acquisition: The Verified Data Advantage

Our model provides a turnkey solution that bridges the gap between raw law enforcement data and a retained client. Unlike traditional lead providers who sell unverified contact information, we deliver a complete marketing and intake ecosystem centered on official incident reports.

The Value Proposition:
Why Verified Signed Cases Outperform

Get started before your competitors do …there is a limit to how many clients we can onboard.

CONTACT US FOR A QUOTE.

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Frequently Asked Questions

Section 1: The “Evidence-First” Difference

How is this data different from standard MVA leads?

Most MVA leads are “digital-only,” meaning they come from someone clicking an ad and filling out a form. Our cases are evidence-first. We source data directly from official police reports via our law enforcement-owned agency partnership. This ensures the accident is documented and the details are verified before the intake process even begins.

Why is a police report better than a high-intent web lead?

A web lead is a self-reported claim that may contain errors or fraud. A police report is a verified incident of record. This provides your firm with a “Source of Truth” regarding the date, location, and parties involved before any outreach starts.

How does the police report strategy provide a better ROI than traditional digital leads?

Traditional leads are often self-reported and unverified, leading to high “phantom” claim rates. By utilizing a strategic partnership to source data directly from official reports, we confirm the validity of the accident first. This drastically reduces wasted spend on unverified claims and increases the quality of your docket.

Section 2: Proprietary Technology & Fraud Protection

What is Scammer Scrub™ and how does it protect my firm?

Scammer Scrub™ is our proprietary fraud-detection suite. It identifies bot-generated inquiries, professional “claim-fillers,” and duplicate submissions in real-time. For a law firm, this means our intake team stops wasting hours on “phantom” leads and focuses only on legitimate, high-intent claimants.

What is the role of AI WebTracker® in this process?

Our proprietary AI WebTracker® goes beyond standard analytics by matching offline report data with real-time digital behavior (identity resolution). When a specific individual from a report begins searching for “accident help” or “car repairs” online, we place your firm’s ads directly in front of them, increasing contact rates by 15% to 30%.

How do you ensure this data usage is DPPA compliant?

We prioritize federal and state privacy mandates by sourcing data through authorized law enforcement channels. Our AI WebTracker® only performs identity resolution when a prospect demonstrates active digital intent, ensuring the data is used for permissible legal intake evaluation.

Section 3: Compliance & Billing

Are these cases compliant with State Bar association mandates?

Yes. All acquisition activities are funneled through our Joint Advertising Compliance Program. This program is specifically designed to adhere to state laws and Bar association mandates regarding attorney advertising and client acquisition.

If we aren’t “buying leads,” how is the service structured for our billing?

In strict compliance with Bar requirements, you are not purchasing leads or signed cases. Instead, all fees are allocated toward marketing services, media spend, and administrative intake labor. This includes the management of omni-channel media (TV/Digital) and the specialized labor of our bilingual intake centers. This ensures the firm remains the independent evaluator of every potential case.

Section 4: Intake & High-Value Targeting

Can you filter for high-value cases, like commercial vehicles?

Absolutely. Because our data comes from official reports, we can identify specific accident types—including commercial trucks and specialized vehicle accidents—allowing your firm to prioritize the highest-value claims.

Does your intake support handle Spanish-speaking claimants?

Yes. We operate bilingual intake support centers in North Carolina and New York. These specialists are trained in legal intake protocols to ensure no high-intent prospect is lost due to a language barrier.

Can we still use our own intake team?

Yes. While we provide high-intent prospects that are transferred to our intake department for processing, the final independent evaluation and retention always remain with your firm. We provide the verified data to make your internal team significantly more efficient.

Do you medically verify the claims?

No. Mohr Marketing specializes in the legal and data acquisition side of the process. We provide cases backed by official police reports and verified via our tech stack, but we do not perform medical verification.

Section 5: Regions & Geofencing

What regions are currently available?

While we are a nationwide provider, we have recently seen exceptional volume and success in Texas and California. We are currently scaling infrastructure for new territories. Contact us for a current case volume map of your specific region.

Can we geofence specific high-value locations?

Absolutely. We create digital perimeters around hospitals, emergency care centers, and courthouses. This allows us to display your firm’s personalized messages—such as “Free Consultations”—to individuals currently in these relevant locations.

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