The Joint Advertising & Compliance Program

Your Firm + Mohr Marketing.
A 1-to-1 Partnership for Exclusive, Compliant Growth.

Stop buying leads from vendors who don’t care about your license. Start a Joint Advertising Venture with a partner who shares your goals.

The New Standard in Legal Marketing

Traditional “Lead Generation” is broken. You pay retail prices for data that is often oversold, non-compliant, or generated by unknown affiliates. You take all the risk; the vendor takes the profit.

We do it differently.

The Mohr Marketing Joint Advertising Program is a direct co-venture between our agency and your law firm. We don’t just sell you a lead; we jointly operate the advertising campaign that generates it. This structure provides a level of transparency, compliance, and quality control that standard vendor relationships cannot match.

How The Partnership Works

This is a 1-to-1 Joint Advertising agreement. We act as your dedicated marketing arm, executing media buys specifically for your firm’s growth.

1. True Exclusivity (No Reselling)

Because this is a direct partnership, every inquiry generated by the campaign belongs to the Joint Venture and is routed immediately to you.

• Zero Competition: We do not “pool” your budget with other firms.
• Zero Dilution: We do not sell the same lead to 3 different attorneys.
• Direct Routing: The moment a claimant clicks “Submit,” that data flows to your CRM.

2. The “Compliance-First” Architecture

By structuring this as a Joint Advertising program, we bridge the gap between aggressive marketing and legal ethics.

• Full Transparency: You are not buying a “black box.” As a joint advertiser, you have full visibility into the ad copy, the landing pages, and the media sources.
• TCPA Safety: We implement TrustedForm and Jornaya on all campaigns. You receive a digital “birth certificate” for every lead, proving valid consent was given.
• Bar Rule Alignment: We work with you to ensure all creative assets meet the specific advertising restrictions of your state bar.

3. High-Intent Client Acquisition

We don’t chase volume; we chase retainers.

• Targeted Media:State-of-the-art technology includes:AI Website Tracking elevates our lead generation to a Whole New Level.  We track active website users seeking an attorney after a car accident. These are the best prospects for new claimants.Our AI Website Tracking lead generation platform is a game-changer. It goes beyond traditional web analytics and cookie retargeting, offering a comprehensive understanding of your ideal client. It identifies them precisely when they need legal help, making it a powerful tool for lead generation.With our detailed user profile (criteria), we can feed your intake department with dozens of variables from first-party, opt-in contacts that deliver your best chance to convert leads to clients.

  With our AI Competitor Website Tracking, we can capture prospects you’ve never engaged with but who are active with your competitors and ready to sign with an attorney. This feature opens up a whole new pool of potential clients, expanding your reach and increasing your chances of signing new cases.

  Dynamic Re-engagement, boasts an increase in conversion of 15%-30%.  Dynamic re-engagement is remarketing and behavioral targeting.

  Remarketing and behavioral targeting allow us to target the right people at the right time with the right message to get them on the phone.

  Behavioral targeting: We find individuals searching for information about an accident. Perhaps they are on a site looking for information on car accidents, collision repairs, insurance claims, medical supplies, etc., and we place our ads in front of them.

  We use geofencing around hospitals, emergency care centers, courthouses, medical supply companies (to purchase knee braces, wheelchairs), etc., and display personalized offers (Free Consultations, No Fee Unless We Win, etc.)

• The Intent Engine: Our proprietary tracking technology filters out bots and low-quality inquiries before they reach our intake team.

Program Benefits

A Partnership Built for Scale

This program is designed for firms ready to move beyond “testing” and start dominating their market.

• Mass Tort Operations: Rapidly scale claimant inventory for national dockets.
• MVA & Personal Injury: Capture high-value accident cases in your specific geographic territory.

“We aren’t just a lead source. We are your partner in case acquisition.”

Why wouldn’t you hire Mohr Marketing to sign up your clients?

Get started before your competitors do …there is a limit to how many clients we can onboard.

CONTACT US FOR A QUOTE. CALL 866-695-9058 OR USE OUR REQUEST A QUOTE FORM.

Frequently Asked Questions (FAQ)

Q: Is this a lawyer referral service?

A: No. Mohr Marketing is a media buying strategist and administrative support provider. We do not “refer” clients to you. Instead, we manage a Joint Advertising campaign on your behalf. You are the advertiser; we are the agency executing the strategy.

Q: How is this different from buying leads?

A: When you “buy a lead,” you are paying a fixed fee for a piece of contact information, often regardless of how it was generated. This mimics a referral fee.

In our program, you pay for:

1. Media Inventory: The actual cost of placing ads (clicks, impressions, geofencing).
2. Administrative Labor: The cost for our intake team to process those inquiries.

You are paying for the effort to acquire the client, not the client itself.

Q: What does “Joint Advertising” actually mean?

A: It means Mohr Marketing and your law firm enter into a specific agreement to co-sponsor advertising efforts. Unlike a vendor who creates a generic ad and sells the result to the highest bidder, we build a campaign with you. We provide the marketing infrastructure and media buying expertise; you provide the legal services. The result is a compliant, transparent channel of cases exclusive to your firm.

Q: Does this mean I am sharing leads with other law firms?

A: Absolutely not. The “Joint” aspect refers to the relationship between Mohr Marketing and You, not a consortium of lawyers. Your budget is applied to your campaign, and the resulting leads are 100% exclusive to you.

Q: Why is this safer than buying leads?

A: When you buy a lead off the shelf, you rarely know how it was generated. It could be from a misleading ad or a non-compliant call center. In our Joint Program, you have oversight. You know exactly what the ads say, where they run, and how the consumer is treated. Plus, we hold the technological “paper trail” (TrustedForm/Jornaya) to protect you from TCPA litigation.

Q: Is this compliant with my State Bar rules?

A: Yes. We design our Joint Advertising agreements to comply with the Model Rules of Professional Conduct. Because we act as your marketing partner rather than a referral service, we avoid fee-splitting issues. We also customize the advertising creative to ensure it meets the specific disclaimer and solicitation rules of your local jurisdiction.

Q: Can I target specific types of cases?

A: Yes. Because this is a partnership, we align the media buy with your intake goals. Whether you need Motor Vehicle Accidents in a specific zip code or Mass Tort cases nationwide, we configure the campaign to deliver exactly what you need.

Q: Who owns the leads?

A: You do. Since this is a Joint Advertising campaign where you are the principal advertiser, every inquiry generated belongs exclusively to your firm. We never resell, recycle, or share your data with other firms.

Compliance & SB 37

Q: How does this comply with California SB 37 and other Bar rules?

A: SB 37 and similar statutes prohibit “for-profit” referral services, where a non-lawyer entity effectively steers clients for a fee.

Our program is compliant because:

• Transparency: All advertising clearly identifies the source.
• Fee Structure: You are not paying a “bounty” per head. You are paying fair market value for marketing services and administrative support.
• No Steering: We do not choose which lawyer gets a case based on who pays the most. We run specific campaigns for specific firms.

Q: Why do you have two separate companies?

A: We use a Dual-Entity Structure to create a strict “compliance firewall”:

1. Mohr Marketing, LLC handles the marketing strategy, AI technology, and media buying.
2. Legal Support Cases, Inc. handles the non-legal administrative labor (intake, document retrieval).

Technology & Quality

Q: What is AI WebTracker®?

A: This is our proprietary technology that identifies high-intent prospects based on their digital behavior before they fill out a form. We use geofencing (e.g., targeting ERs, body shops, or specific intersections) and behavioral data to serve ads to people actively looking for legal help, ensuring your budget isn’t wasted on cold traffic.