Lead Generation Done The Correct Way

It’s All About Compliance and Technology

THE PROBLEM-Fake Leads and Lead Fraud

At Mohr Marketing, success is defined by the intersection of strict compliance and advanced technology. As a responsible legal marketing and intake partner, we have implemented rigorous measures to protect our attorney clients from liability and regulatory risks. While our initial investment in quality may be higher than offshore alternatives, our technology-driven approach lowers the effective cost of marketing and secures your firm’s reputation.

The Challenge: The Risk of “Data Pollution”

The legal marketing industry faces a significant problem: lead generators often lack transparency and fail to adhere to the ethical restraints required of attorneys.

• Unethical Practices: Many offshore call centers utilize data mining to target individuals and make false promises regarding settlement amounts to entice inquiries.
• TCPA Violations: To increase reach, some agencies use automated technology and cold calls to contact individuals who have not opted in, violating the Telephone Consumer Protection Act (TCPA).
• Lead Fraud: “File and Extort” schemes occur when individuals submit information without a legitimate claim to sabotage a campaign or extort money from law firms.
• “Serial Litigators”: Some individuals intentionally submit forms to sue for technical TCPA violations.
• The Consequence: These practices result in a database filled with fraudulent inquiries, potential legal culpability, and wasted resources.

The Solution: Technology-Driven Compliance

Mohr Marketing utilizes a “Highest Level of Compliance” approach to ensure legal, fraud, and brand protection for your advertising campaigns.

1. Independent Proof of Consent

We utilize TrustedForm and Jornaya to provide the highest standard of independent proof that a consumer requested to be contacted.

• Verification: These tools verify and document consent for regulations like TCPA and CASL.
• Protection: TrustedForm certificates provide unbiased third-party documentation, held for up to 5 years, to protect against litigation.
• Brand Safety: We verify that your firm’s brand is presented appropriately and that inquiries originate only from approved sites.

2. U.S.-Based, Inbound Operations

• No Cold Calling: We do NOT make cold calls or use illegal solicitation methods.
• Inbound Only: Outbound calls are only made in response to verified inbound requests.
• Domestic Centers: All potential clients communicate with a US-based intake center.
• Monitoring: Vendors are fully vetted, monitored daily, and must comply with all in-house processes and FCC rules.

3. Advanced Fraud Detection (The “Tech Stack”)

We employ a multi-layered verification approach that emulates SEC requirements for financial institutions.

• IDology (Know Your Prospect): We use a real-time, AI-driven identity verification solution called IDology. This “Know Your Prospect” (KYP) program ensures we are receiving authentic inquiries from interested consumers.
• Scammer Scrub™: To combat “lawsuit mill” litigators, we scrub all data using Scammer Scrub™, a trusted cloud-based defense system. This software updates in real-time from court documents and the National DNC list to identify serial TCPA plaintiffs.
• InjuryMD: For Motor Vehicle and Personal Injury inquiries, data is submitted in real-time to InjuryMD to begin the medical data aggregation process for your review.

The Verification Protocol

Every inquiry undergoes a rigorous review before being sent to our client.

• Identity & History: We perform address verification, criminal background checks (for Mass Tort), and claims history checks (for Personal Injury).
• Documentation: Each package includes a digital signature, a photo of the claimant, and a copy of their State or Federal ID.
• Transparency: All calls are recorded and provided to the attorney.
• Clear Disclosure: During compliance calls, the specialist explicitly states your law firm’s name and provides your office phone number to ensure the consumer recognizes your future contact.

The Results

By adding barriers to fake inquiries and continuously training staff, Mohr Marketing delivers tangible results:

• Risk Reduction: Reduction or elimination of fraud, fake inquiries, ID theft, and dual representation.
• Operational Impact: Higher quality case files and lower long-term marketing costs.

OUR RESULTS:

• Reduce or eliminate Fraud
• Reduce or eliminate Fake Leads
• Reduce or eliminate Dual Representation
• Eliminates ID Theft
• Higher Settlements

Our goal is to minimize lead fraud and fake leads, supported by the latest technology.  We will continue to implement safeguards against fake leads and lead fraud as technology advances and through continuous training for the intake and verification staff.

The initial cost is higher than for lead generators and client acquisition agencies using overseas call centers, but the final acquisition cost will be lowered, your firm will be protected from fraud claims, and we will be friends.

Why wouldn’t you hire Mohr Marketing to sign up your clients?

Get started before your competitors do …there is a limit to how many clients we can onboard.

CONTACT US FOR A QUOTE. CALL 866-695-9058 OR USE OUR REQUEST A QUOTE FORM.