Post Pay Leads for Attorneys

Mohr Marketing Compliance Brief

Protecting Your Law License in the Digital Age

Executive Summary

The regulatory landscape for legal marketing has shifted. New federal mandates from the FCC and stricter enforcement of state “Capping” laws effectively outlaw traditional “shared” lead generation models. Mohr Marketing’s Post-Pay Joint Advertising solution protects your firm.

The New Standard in Legal Marketing

In practice areas like Criminal Defense and Family Law, privacy and speed are everything.

If you are buying leads from a “directory” or a shared lead vendor, you are paying to be one of five lawyers calling a potential client who is already stressed, embarrassed, or in urgent need of help. That model damages your brand and wastes your budget.

We do it differently.

The Mohr Marketing Joint Advertising Program is a direct co-venture between our agency and your firm. We don’t just “sell” you a name; we jointly operate the advertising campaign that generates the inquiry.

Part I: The FCC “1-to-1 Consent” Rule

(Effective January 27, 2025)

The “Directory Loophole” is Closed

Previously, lead aggregators could obtain a single consent to contact a consumer and sell that data to thousands of “marketing partners” (lawyers) listed behind a hyperlink. This practice is now illegal.

Under the new ruling, a consumer must consent to receive calls or texts from one specific seller (your firm) at a time.

Program Benefits

The Risk to Your Firm

If you purchase leads from vendors who aggregate data or sell to multiple bidders:

• Invalid Consent: If the client did not specifically select your firm by name, you do not have valid TCPA consent.
• Vicarious Liability: Your firm can be sued for calls made by your vendor if the consent was not captured correctly.

Part II: State Bar Mandates & “Buying Leads”

The Solution: The Mohr “Joint Advertising” Model

To provide a “Safe Harbor” from regulations targeting referral services, Mohr Marketing operates a Post-Pay Joint Advertising Program.

We structure your campaign to ensure you are paying for marketing services, not “bounties” for clients.

• Media Spend Transparency: You pay for the direct cost of media inventory and strategy. You are the “Advertiser of Record.”
• Post-Pay Invoicing: You pay for the media and labor after the campaign executes, ensuring transparency.

Why This Is Compliant:

• Transparency: You see the exact landing page and media source.
• Alignment: This aligns with State Bar allowances for “Joint Advertising,” ensuring you are building your own client pipeline rather than relying on an illegal referral service.

Part III: The Mohr Compliance Shield

The “Compliance-First” Architecture

We bridge the gap between aggressive marketing and legal ethics.

• TCPA Safety: We implement TrustedForm and Jornaya on all campaigns. You receive a digital “birth certificate” for every lead, proving the client gave 1-to-1 consent to be contacted by your firm.
• Bar Rule Alignment: We work with you to ensure all creative assets (ads, landing pages) meet the specific advertising restrictions of your state bar.

High-Intent Client Acquisition

We target clients based on immediate need.

Targeted Media Strategies:

• Criminal Defense: Targeting urgent keywords (e.g., “Arrested,” “DUI Lawyer,” “Bail Help”) combined with Geo-Fencing around courthouses and stations.
• Family Law: discreet targeting for high-intent searches regarding “Divorce,” “Custody Modification,” and “Support.”

 Verified, Independent Proof of Consent

We do not ask you to trust our word. We provide independent, third-party verification for every single inquiry:

• TrustedForm & Jornaya: We capture a video replay of the user’s interaction on the website.
• Certificate of Authenticity: This certificate proves the client saw your firm’s name and explicitly agreed to be contacted by you.

Conclusion: Secure Your Marketing Pipeline

Don’t risk your license on non-compliant vendors. Partner with a Joint Advertising infrastructure that protects your firm from regulatory risk while delivering high-quality, exclusive client inquiries.

Get started before your competitors do …there is a limit to how many clients we can onboard.

CONTACT US FOR A QUOTE.

CALL 866-695-9058

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