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Post Pay Signed Cases

Mohr Marketing Compliance & Regulatory Brief

The Safe Harbor for Acquiring Signed Cases

Executive Summary

State Bar Associations and State Legislatures (such as California’s SB 37) are cracking down on “Capping” and “Runner” schemes. Buying a signed case for a flat bounty is increasingly viewed as an illegal referral fee. Mohr Marketing’s Post-Pay Joint Advertising Program allows you to acquire signed cases while remaining strictly compliant with fee-splitting and ethical advertising rules.

The Regulatory Trap: “Buying Cases”

If you pay a vendor $2,000 for a signed client, regulators may view that as a “commission.” Since the vendor is not a lawyer, this violates Rule 5.4 (Fee Sharing) and various state statutes regarding “Runners and Cappers.”

The Solution: The Dual-Entity Structure

To ensure your acquisition of signed cases is compliant, Mohr Marketing utilizes a strict firewall between advertising and administration.

How The Partnership Works

This is a 1-to-1 Joint Advertising & Administrative Support agreement.

Entity 1: Mohr Marketing (Media & Strategy)

We execute exclusive media buys to generate high-intent inquiries.

• You engage us as your Advertising Agency.
• We place media (TV, Digital, Social) to generate inquiries.
• Compliance: You pay the fair market value for the advertising, ensuring no “referral fee” is paid.

Entity 2: Legal Support Cases (Intake & Admin)

Our US-based intake team contacts the lead immediately, qualifies them against your criteria, and secures the digital signature on your retainer.

• You engage this separate entity for Administrative Support.
• Our team acts as your outsourced intake department. We screen callers and send your Retainer Agreement via Docusign/HelloSign.
• Compliance: You pay a service fee for the labor of processing documents.

The “Post-Pay” Advantage

To further distance your firm from “pay-per-case” bounty schemes, we operate on a Post-Pay invoice model.

We are confident in our ability to convert. Unlike vendors who demand massive upfront deposits for uncertain results, our program operates on a Post-Pay basis.

The Solution:
The Mohr “Joint Advertising” Subscription Model

To provide a “Safe Harbor” from regulations targeting referral services, Mohr Marketing operates a Post-Pay Joint Subscription Program.

We structure your campaign to ensure you are paying for marketing services, not “bounties” for clients.

• Media Spend Transparency: You pay for the direct cost of media inventory and strategy. You are the “Advertiser of Record.”
• Post-Pay Invoicing: You only fund the Cost Per Qualified Claimant after the campaign structure is live, and you receive approved qualified signed claimants.

The most significant change is how we structure the partnership to protect your cash flow. We don’t ask for massive, risky pre-payments for media that haven’t run yet. Instead, we break it down into transparency.

• One-Time Infrastructure Deployment: A single setup fee activates your Compliance Shield. We build your dedicated chain-of-custody tracking, intake scripts, and regulation-ready funnels to ensure every landing page is fully compliant from day one.

• Flat-Rate Management: A flat monthly subscription covers all agency management and secures a guaranteed lead allocation.

• Direct-Cost Media (Post-Pay): As a subscriber, you access leads at our raw acquisition cost. This is a purely post-pay arrangement: you fund the Cost Per Qualified Transfer only after you have received, reviewed, and approved the leads.

You receive an invoice only after a pre-defined performance benchmark is met—whether that is a booked consultation, a qualified intake, or a signed retainer. You verify the data, then pay the agreed-upon, fixed marketing cost for that asset.

Compliance: The “Dual-Entity” Safe Harbor

Selling “signed cases” for a flat fee can look like an illegal bounty. We protect your license by separating the costs into two transparent, compliant buckets:

1. Media Expense: Paid to Mohr Marketing for advertising services.
2. Administrative Labor: Paid to Legal Support Cases for document processing and intake support.

This structure ensures you are paying for services, not paying a commission for a client.

Verified Consent (TCPA)

Even for signed cases, the origin of the lead matters. We utilize TrustedForm and Jornaya to capture the “Digital Birth Certificate” of the lead before our intake team ever dials the phone. You receive this proof of consent with every signed case file.

Read About Our Compliance Program

Program Benefits

Conclusion: Secure Your Caseload Safely

Don’t risk your license on “black market” case brokers. Partner with a Dual-Entity infrastructure that prioritizes compliance, transparency, and results.

We are your partner in case acquisition.

Get started before your competitors do …there is a limit to how many clients we can onboard.

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