Marketing That Pays for Itself
Stop renting potential. Start investing in performance.
The fully compliant, post-payment acquisition model for forward-thinking attorneys and healthcare providers.
See If You Qualify
THE PROBLEM
The Broken Agency Model
For decades, professional practices have been forced to shoulder 100% of the marketing risk. You pay hefty retainers on the first of the month, regardless of what happens on the 30th. You pay for “impressions,” “clicks,” and “efforts”—but you can’t deposit efforts into your operating account.
It creates a conflict of interest: The agency gets paid whether you grow or not.
The Performance Shift
We flipped the model. We believe that a marketing partner should only be compensated when they deliver tangible value. By moving to a post-payment structure, we align our financial incentives with your operational success. We don’t win unless you are busy.
OUR METHODOLOGY
How Post-Payment Works
Our model is not “contingency marketing”—it is Deferred Fair Market Value Billing. This distinction is vital for your compliance and our partnership.
-
We Capitalize the Campaign
We front the media buy, the data costs, and the operational overhead. Whether it’s high-intent search ads or targeted social outreach, the risk is on our balance sheet, not yours.
-
The Quality Filter
Because we are investing our own capital, we cannot afford to send you low-quality inquiries. Our intake and screening teams act as a firewall, filtering out non-qualified leads before they ever reach your dashboard.
-
The Billable Event
You receive an invoice only after a pre-defined performance benchmark is met—whether that is a booked consultation, a qualified intake, or a signed retainer. You verify the data, and then you pay the fixed, agreed-upon marketing cost for that asset.
COMPLIANCE DEEP DIVE
Built for the Scrutiny of Bar Associations
and Medical Boards
We serve highly regulated industries. “Move fast and break things” is not a viable strategy when licenses are on the line. We have engineered our billing and data practices to withstand the scrutiny of State Bars and Federal Healthcare Regulations.
For Legal Professionals: Adhering to Rule 5.4
Our model respects the Professional Independence of a Lawyer.
- No Fee Splitting: We never take a percentage of your legal fees or settlements.
- Fair Market Value (FMV): Our invoices represent the FMV of marketing and administrative work.
- Separation of Duties: We are strictly a vendor of marketing services, ensuring no unauthorized practice of law or interference with your professional judgment.
For Healthcare Providers: Stark Law & AKS
Navigating patient acquisition requires precision.
- Anti-Kickback Statute Awareness: We do not accept compensation in exchange for referrals of business reimbursable by federal programs. Our fees are fixed marketing costs, not volume-based commissions on procedures.
- No Patient Steering: We provide advertising services; we do not influence clinical decision-making or patient pathways.
Universal Data Compliance
- HIPAA Secure: For our medical partners, data is handled via HIPAA-compliant encrypted channels.
- TCPA Verified: In an era of rampant litigation regarding robocalls and texts, we provide a “Proof of Consent” packet for every inquiry generated, protecting your practice from TCPA liability.
WHO THIS IS FOR
This Model is Exclusive
Because we assume the financial risk, we are selective about the partners we onboard. This model works best for:
- Law Firms: MVA, Personal Injury, Family Law, Employment Law, and Immigration firms capable of handling high-volume intake.
- Medical Practices: MedSpas, Elective Surgery Centers, Dental Implant Specialists, and Private Clinics looking to scale patient load without expanding administrative overhead.
FAQ
Frequently Asked Questions
Q: Is this a commission-based referral service?
A: No. We are a marketing agency. We charge a flat, predetermined fee for marketing services, billed after the services are rendered (post-payment). This avoids “fee-splitting” issues common in legal and medical ethics.
Q: How do you determine the cost per acquisition?
A: We analyze your market, your practice area, and historical data to agree on a Fair Market Value (FMV) price per qualified inquiry before we launch. This price is fixed in our contract.
Q: What if a lead turns out to be unqualified?
A: Our contract includes a “Replacement Policy.” If an inquiry does not meet the agreed-upon objective criteria (e.g., wrong jurisdiction, wrong insurance type), you do not pay for it, or it is replaced.
Q: Do I own the data?
A: Yes. Once the post-payment is settled, the client/patient data belongs exclusively to your practice.
Stop paying for promises. Start paying for performance.
Your practice deserves a partner that puts skin in the game. Let’s discuss your growth targets and see if your firm qualifies for our Post-Payment Program.
NOTE: This program is NOT available for mass tort/MDL campaigns.
CONTACT US FOR A QUOTE.
CALL 866-695-9058
OR USE OUR REQUEST A QUOTE FORM
(Please Read Our Legal Disclaimer)
Copyright © 1994-2025 Mohr Marketing, LLC. All Rights Reserved.
