The Future is AI-Driven

Exclusive, & 100% Compliant.

We Don’t Sell “Leads.” We Engineer Your Law Firm’s Growth with the World’s Most Advanced AI Tracking Technology.

Stop relying on non-compliant aggregators. Start acquiring high-value claimants who are actively seeking you out.

The Solution: The Mohr “Joint Advertising” Model

To provide a “Safe Harbor” from these regulations, Mohr Marketing does not sell leads or signed cases. Instead, we operate a Joint Advertising & Administrative Support Program.

We separate your budget into two distinct, transparent buckets to ensure you are paying for services, not referrals:

1. Bucket 1: Media Spend (Mohr Marketing, LLC): You pay for the direct cost of media inventory (clicks, impressions, TV spots) and the strategy to run them. You are the “Advertiser of Record.”
2. Bucket 2: Administrative Labor (Legal Support Cases, Inc.): You pay a separate service fee for the intake staff to process your inquiries.

Why This Is Compliant:

• Transparency: You see the exact landing page and media source.
• No Commissions: You pay for the marketing effort and labor, regardless of the case outcome. This aligns with the California State Bar’s allowance for “Joint Advertising” (Bus. & Prof. Code § 6155(h)). (more States and State Bar’s are following this mandate-be prepared now if you do not practice in California).

1: THE INDUSTRY SHIFT

The Old Way of Buying Cases is Dangerous. Here is the Solution.

For the last decade, personal injury attorneys have relied on “lead aggregators” to fill their dockets. You know the drill: you buy a “signed case,” only to find out five other firms called the same person, or worse—the lead was generated through unethical “runners” or “blind” ads that violate State Bar advertising rules.

The legal landscape has changed. With new mandates from the ABA (Formal Opinion 506), California (SB 37), Florida, and Texas cracking down on “Barratry” and the “Unauthorized Practice of Law,” buying a signed case from a non-lawyer is no longer just inefficient—it is a risk to your license.

You pay for the marketing effort and labor, regardless of the case outcome. This aligns with the California State Bar’s allowance for “Joint Advertising” (Bus. & Prof. Code § 6155(h)). (more States and State Bar’s are following this mandate-be prepared now if you do not practice in California).

The Mohr Marketing Difference:

Compliance Through Technology

We use proprietary Artificial Intelligence to identify, qualify, and deliver claimants directly to your intake team as first-party leads. This ensures:

1. Full Transparency: The claimant knows who you are before they speak to you.
2. No Fee-Splitting: You pay for marketing technology, not a commission on settlement.
3. Total Control: We vet the lead; you sign the client.

We are not a “case broker.” We are a Marketing & Technology Infrastructure Provider.

2: THE TECHNOLOGY

How Our AI “Predicts” Your Next Client…

It Goes Beyond Traditional Analytics.

It’s a Game-Changer.

Most marketing agencies rely on “cookies” and “retargeting” to chase people who have already visited your site. That is reactive. Our approach is predictive.

Our AI Website Tracking Lead Generation Platform leverages machine learning algorithms to monitor visitor behavior, analyze patterns, and predict future actions in real time.

1. The U.S. Internet Data Cooperative Power

We use newly developed AI software to run queries within a massive U.S. Internet Data Cooperative tailored to your firm’s criteria. This allows us to access segments of people exhibiting active web behavior related to car accidents and medical treatment, and to match those signals to their verified personal identities.

2. Behavioral Pattern Recognition

Our platform tracks granular interactions—what pages they linger on, what content they read, and scrolling behavior. By processing this data, the AI learns to distinguish between a “casual browser” and a “high-intent claimant”.

• The Result: We identify new website visitors who have never contacted you but fit the profile of someone who needs immediate legal help.

3. Competitor Website Tracking (The “Unfair” Advantage)

This is our most powerful feature. Our AI can identify prospects who are active on your competitors’ websites but have not yet converted.

These are claimants who are ready to sign but haven’t found the right attorney yet. We capture these prospects you’ve never engaged with and deliver them to your intake team, opening up a whole new pool of potential clients.

3: THE DELIVERABLES

High-Intent Claimants. Verified Data. Ready to Litigate.

We don’t send you a name and a phone number. We feed your intake department with dozens of variables from first-party, opt-in contacts.

The “Smart Intake” Process

We handle the heavy lifting of verification, so your team focuses only on closing.

1. Identification: The AI identifies a high-intent user based on their digital footprint.
2. Enrichment: We append detailed attributes, including contact name, personal email, demographics (age, income, address), and accident information.
3. Vetting & Handoff:
   • We can identify high-intent leads and have your team call them.
   • OR—for maximum efficiency—our team performs extensive verification and sign the claimant on your behalf.

“This ensures that every lead is thoroughly vetted and ready to be converted into a high-value client, saving your team time and effort.”

4: THE ECONOMICS

Lower Your Acquisition Cost. Increase Your ROI.

Traditional digital marketing (PPC, TV, Billboards) is a “spray and pray” method. It is expensive and inefficient.

• Stop Wasting Budget: Our AI eliminates the need for expensive conventional digital marketing by targeting only those with the highest conversion propensity.
• Eliminate Fraud: By leveraging identity resolution and behavioral tracking, we significantly reduce or eliminate lead fraud and “serial litigation” problems that plague the generic lead market.
• Scale Predictably: Whether you need 10 cases a month or 100, our technology delivers the case volume our attorney clients require.

The Bottom Line: Your marketing dollars yield more actual claimants and a significantly higher ROI.

5: COMPLIANCE CHECKLIST

Built for the 2026 Regulatory Environment

We understand that your law license is your most valuable asset. That is why our platform is engineered for safety.

• State Bar Compliant: We operate as a “Qualifying Provider” (where applicable) and adhere to transparency rules regarding advertising.
• No “Referral Fees”: Our model is fee-for-service (marketing retainer), not a percentage of the case value.
• Unauthorized Practice of Law (UPL) Protection: We qualify the lead and facilitate the introduction, ensuring the attorney-client relationship is formed directly between you and the claimant.
• Data Privacy: All tracking and identity resolution is performed in compliance with current data privacy standards.

Ready to Revolutionize Your Intake?

The future of lead generation is here. It is predictive, personal, and precise. Do not let your competitors use our AI to capture your clients.

We offer a variety of programs to fit any practice’s budget, starting with call-transferred leads to get your phone ringing immediately.

Schedule Your Discovery Call

Warning: If you sign up for our services, be prepared to hire more personnel to handle your new business.

Get started before your competitors do …there is a limit to how many clients we can onboard.

CONTACT US FOR A QUOTE.

CALL 866-695-9058

OR USE OUR REQUEST A QUOTE FORM