Search Box Optimization (SBO)

Picture outpacing your competitors at the search bar – before anyone even catches a glimpse of the first page of listings! This is what Search Box Optimization (SBO) is all about. You could pour thousands into staying competitive in organic SEO, which is increasingly challenging. Meanwhile, your rivals are trying to outbid you for that spot! It’s time to skip the homepage of Google. Jump ahead and have your business noticed while users are still formulating their queries!

The most sought-after spot in search isn’t even on the first page.

When 91% of potential clients seeking your services could spot your company in the autocomplete suggestions underneath the search bar, it’s clear that’s where you need to be.

This strategy lets you block competitors from being noticed. Our Search Box Optimization service achieves this by positioning your business at the forefront, directly from the search bar.

What is Search Box Optimization (SBO)?

Search Box Optimization (SBO) is a promotional approach focused on leveraging a search engine’s autocomplete or autosuggest functionality. Its goal is to ensure a brand’s name, products, or offerings appear in the dropdown suggestions as a user formulates a query, drawing attention before the search results page even appears. This tactic establishes a brand as an authority by essentially having the search engine ‘suggest’ it.

Search Box Optimization (SBO): Your Strategic Advantage

Achieving a rank on Google’s first page requires substantial effort, time, and often significant expense. And if you don’t achieve top rankings, you might as well be invisible.

Search Box Optimization (SBO) is the solution! It’s quicker, more budget-friendly, and more reliable than conventional SEO – ensuring your clients land on a page of search results solely focusing on your enterprise.

How Search Box Optimization Operates

Whenever you input a search into Google or Bing, auto-suggestions appear. You can save time by simply selecting one of these suggestions to navigate to a page of pertinent search results.

Imagine if your business could appear in these autosuggestions when people search for products or services you provide?

Consider someone typing “tree removal near me.” Google and Bing might propose several autocomplete options, such as “top tree removal service near me” and similar choices. As a business owner seeking to increase online traffic, utilizing search box optimization (SBO) can help your name appear on this select list of suggestions.

Being part of these suggestions portrays a business as a reliable and favored option, leading to improved click-through rates and heightened traffic from highly interested users.

This is already advantageous because the user perceives your firm as recommended by Google over other tree removal services in the vicinity.

And it gets even better. If the user chooses the autosuggestion “tree removal near me,” they’re directed to a search results page featuring only your firm’s listings. You aren’t just one among many on the results page. Only links related to your firm are shown. It’s a complete takeover of search results.

Companies feature in 100% of autocomplete searches—akin to having a billboard on Bing, Google, and YouTube, drawing in quality buyer traffic.

The company receives an entire results page solely for itself; this means all attention is on that business (unprecedented).

This results in an extremely high click-through rate!

Exceptional branding. When search engines include the company in autocomplete, it appears as a recommendation, boosting the value of future clicks!

Search Terms are exclusive—Once claimed, competitors can’t access them.

SBO Benefits

Competitive Edge:

• SBO enables a brand to ‘own’ a keyword, obstructing competitors from surfacing for those key terms.

Cost Efficiency:

• It’s often a more cost-effective and quicker route to top-page visibility compared to traditional SEO, which demands ongoing effort and investment.

Brand Authority and Trust:

• Being in autosuggestions indicates that your brand is a reliable resource, enhancing trust and authority in your field.

Search Result Dominance:

• Clicking on an SBO suggestion leads users to a search results page dominated by your brand, offering a substantial advantage.

Enhanced User Experience:

• SBO offers pertinent suggestions, simplifying the search process and allowing users to find what they need swiftly and efficiently.

Comparing SBO with SEO

• Both Search Engine Optimization (SEO) and SBO are crucial for online presence, but they operate differently.

Search Box Optimization (SBO) vs Traditional SEO

Search Terms are exclusive—Once secured, they remain inaccessible to competitors.

• You pay solely for autocomplete clicks—no clicks, no charges!
• Your cost—$Fixed rate per autocomplete click
• Search Terms are Exclusive
• Guarantee—if clicks fall short of your order, you pay less; if clicks exceed the order, you pay no extra. Your price is capped—guaranteeing a win!
• Enhanced brand visibility and recognition: Your brand appears before competitors, fostering top-of-mind awareness.
• Dominates search results: Clicking on your brand’s autosuggestion leads to a page dedicated to your company, effectively sidelining competitors.
• Higher click-through rate (CTR): Users are more inclined to click on search bar suggestions, viewing it as a trusted, search engine-endorsed choice.
• Improved user experience: By aligning with user intent, SBO offers a quicker, more direct route to relevant information, easing the search process.
• Competitive advantage: Bypasses competitors, securing prime ‘real estate’ in the search box.

Search Box Optimization is Highly Effective

This approach is fantastic for attracting visitors before they even notice rivals. But how effective is search box optimization really?

For it to work well, a significant number of users must click on search engine autosuggestions while entering queries. Let’s concentrate on Google, as it handles over 90% of search inquiries.

Google describes “Autocomplete” as a feature that streamlines searches as you start typing. It can cut down typing efforts by about 25%, and it’s widely used!

Google reports that autocomplete saves more than 200 years of typing daily, indicating heavy usage. It’s especially beneficial on mobile devices where typing is more challenging.

Autocomplete Shapes Consumer Actions

Autosuggestions in search boxes significantly guide users toward popular or relevant searches.

• An analysis revealed that Google users take autocomplete options 23% of the time.
• A large portion (59%) of Google users only visit one page during a session. If they select your company from autocomplete, they will land on a page focused entirely on you and are unlikely to look further.

Users often perceive autocomplete suggestions as endorsements from the search engine. This means if your business appears in these suggestions, users are likely to trust it more.

A Search Engine Journal survey found that 63% of people trust autofill suggestions and find them helpful in directing their searches. In fact, people rely on Google for news more than other sources.

Autocomplete’s Broad Availability

Google’s and Bing’s autocomplete features are accessible in most search boxes. They appear in major browsers like Edge, Firefox, Google Chrome, and Safari, as well as on Google apps for both Android and iOS, the quick search box on Android, and the Google search box in Chrome.

Does Search Box Optimization Replace SEO or SEM?

Search box optimization differs from SEO (organic results) and SEM (paid results).

While SEO and SEM are instrumental in directing traffic to your website, on reaching a search results page, users still face a multitude of options. However, with SBO, a click on an autosuggestion for your business directs users to a page featuring only your website links.

SBO should be an additional tool in your marketing arsenal. It’s not advisable to abandon SEO and SEM immediately. Nevertheless, leveraging search box optimization might increase traffic significantly, potentially allowing you to reduce reliance on SEO and SEM efforts.

First Come, First Served.

Within your industry, there could be anywhere from 300 to 1,200 firms vying for top positions using popular keyword phrases in both pay-per-click and organic SEO strategies. Typically, these companies are accustomed to spending between $5,000 and $25,000 monthly to secure prime spots on the first page of search results.

Search Box Optimization is significantly more affordable than conventional PPC and SEO, offering substantially better placement and outcomes. Additionally, it enhances your SEO efforts since the more people select your name, the more authority is transferred to your website pages.

However, this opportunity is inherently limited. Once a business in your area secures a keyword, it cannot be offered to any other competitor in the same market. Once claimed, keywords may remain exclusive for an extended period.

Right now, valuable and popular keyword terms are still available in many markets. It’s crucial that you contact us promptly so we can research and potentially include them in our program for you. We encourage you to act fast to secure these valuable terms in your market.

Let’s Recap

• We target high-volume, high-intent search terms for autocomplete.
• You capture 100% of the search traffic.
• Each autocomplete click reveals a comprehensive listing of your business –unmatched branding potential
• Your company is perceived as endorsed by the search engine!
• Search terms are exclusive!
• 100% Pay Per Result – No setup fees
• Payments only for the autocomplete clicks you receive
• Capped payments, so extra clicks don’t cost more!
• We handle everything – you receive monthly reports

Get started before your competitors do …there is a limit to how many clients we can onboard.CONTACT US TO GET STARTED. CALL 866-695-9058 OR USE OUR REQUEST A QUOTE FORM.